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March
A matter of trust
The skin is our body’s largest organ — and one of the most important. It protects us, helps us breathe, produces essential vitamins and fulfils numerous other functions.
It is therefore easy to understand that many people are very particular in their selection of skincare products. We are therefore delighted that, once again, the quality of NIVEA products has been widely recognised.
NIVEA chosen again as most “Most Trusted Brand”
NIVEA was selected as the most trusted skincare brand for the ninth year in a row by a total of 23,000 consumers surveyed in 16 countries.
In some countries, including Belgium, Portugal, Austria, Romania and the Czech Republic, NIVEA cleaned up in numerous categories and is number one in the categories of cosmetics and skincare. Incidentally, the highest scores were awarded by Swiss consumers that rated NIVEA as the top brand in all three beauty categories — cosmetics, skincare and hair care.
The “Most Trusted Brands” study
Each year, Reader’s Digest surveys 23,000 readers in its “Most Trusted Brands” consumer study. Consumers voted for their favourites in 100 categories in an open, representative survey.
Thank you for your trust!
We are thrilled about this continued consumer trust. In our labs and production facilities, our dedicated employees work daily on products that you use every day. Their goal is to meet the highest demands for the quality and reliability of NIVEA at all times. The distinction as “Most Trusted Brand” is our best motivation.
Therefore, we would like to say Thank you!
