TAKING CONTROL OVER YOUR SKIN’S LOOK

THE ANTI-AGING NEEDS OF REAL WOMEN

UNDERSTANDING WOMEN’S FACE CARE NEEDS

BECAUSE YOU KNOW BEST

We all know that our skin changes as we age - so how do you turn back time? In order to understand how real women face ageing and what they expect from an anti-age face care product, NIVEA asked thousands of women around the world about their attitude towards ageing.

In women´s own words

WOMEN WANT TO LOOK AS YOUNG AS THEY FEEL

The extensive research of NIVEA clearly reveals that women want to take matters into their own hands and control signs of ageing. This is what they told us:

What do women expect from an
anti-ageing product?

The results are clear - women want it all

Talking to thousands of women revealed that they want the full package - ideal skin care, strong anti-ageing performance and high aspirational appeal. Not only do women want a formula that delivers visible results, they are also looking for products with an indulgent scent and smooth texture.

Product Needs

Top 3 skin effects

Visibly rejuvenates your skin's cells

STIMULATES SURFACE SKIN RENEWAL

Find out how NIVEA managed to leverage 100 years of skin care expertise to develop a pioneering product range that answers the expectations women have towards anti-ageing face care.

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