NIVEA ensures equality in the bathroom – men discover care products
In the 1980s, NIVEA starts to develop numerous care products especially aimed at the needs of male skin – with great success.
NIVEA produces the first alcohol-free aftershave product that relaxes and soothes the skin after shaving instead of irritating it.
Gel, soap or cream? Adjustable electric trimmer or 3D blade system? Unlike today, men of the 1980s were not exactly spoilt for choice when it came to the perfect shave – but NIVEA shaving cream was a good start.