People spend a lot of time outdoors, so NIVEA does pioneering work on sun protection.
NIVEA and the German Life Saving Association (DLRG) is a collaboration with tradition. Safety in and around the water is the bond that forms the core of a partnership that has lasted for decades. Here is a picture of the DLRG NIVEA tower of 1969.
Ice and snow or summer, sun and sunshine – with NIVEA products and the NIVEA weather forecast (such as this one for the summer of 1939), you are prepared for anything.
The NIVEA ball was a firm favourite in Germany right from the start. It arrived at exactly the right time in the 1950s, just as a new era of prosperity made it possible for more people to go on vacation.
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