The Best Anti Aging Products

How to Minimise the Appearance of Wrinkles

We can't stop the ageing process, but we can help slow it down. Discover why anti-ageing skin care products are a must for supporting smooth and younger-looking skin.

NIVEA: An Interesting History of Anti-Ageing Skin Care

Over 100 years in the making – discover why NIVEA has become one of the world’s most trusted anti-ageing skin care brands.

Try the Power of Q10 for Yourself


The global success surrounding the discovery of Q10 has revolutionised skin care. Apply the replenishing formula of NIVEA Q10 Plus Anti-Wrinkle Night Cream regularly before you go to sleep to see a difference in your skin’s ability to reduce the appearance of wrinkles.

The History of NIVEA Anti-Ageing Skin Care

NIVEA has over a century of experience when it comes to beauty and skin care. Our goal in 1911 – to provide better skin care for everyone – hasn’t changed, but our range of products has expanded dramatically.

25 years ago, a team around Franz Stäb one of NIVEA’s leading biologists, started researching substances that make lasting changes to the skin. They first looked into substances that occur naturally in the body, one of which was Q10. Their research led them to discover that Q10 benefits the skin in a truly amazing way. It exhibits a unique double function in our skin by enhancing the energy production of skin cells and at the same time helping to prevent free radicals from damaging cells and causing ageing skin.

In 1998, the first NIVEA anti-ageing cream with Q10 came to the market and was highly praised for its effectiveness in smoothing out the appearance of wrinkles. Now, the benefits of Q10 can be found all across the NIVEA Q10 Plus product range.

The Importance of Anti-Ageing Skin Care

Using the right products can help to minimise the appearance of fine lines, wrinkles and aging skin to make you more confident in your own skin.

Why Would you Want to Slow Down the Ageing Process?


Beauty comes from the confidence within and there’s no better feeling than looking in the mirror and loving what you see. If anti-aging products can boost your confidence, why not embrace it? Because everybody deserves to feel beautiful. 

The Key Question: What age should you start using Anti-Ageing products?

The ageing process is individual and there are many different factors that influence it. The important thing is to choose your products according to your age.

Turning 25 is a good time to start thinking about anti-ageing products. For younger women in their 20s and 30s, the focus should be on UVA protection and anti-ageing ingredients like creatine and hyaluronic acid.

Cellular Anti-Age Skin Rejuvenation Day Cream is a great way to start protecting your skin at a young age. Not only does it contain SPF 30 for protecting against UV-induced skin-ageing, the formula with hyaluronic acid helps to improve skin renewal on the surface and to absorb more moisture to stay hydrated and supple.

What makes sunscreen such a vital part of your Anti-Ageing routine?


Prolonged exposure to the sun without adequate protection is one of the biggest causes of premature skin ageing. UVA rays damage the elastin in our skin, which eventually leads to wrinkles and sagging skin. Using sun cream or lotion with SPF15 is a great element to an anti-ageing routine.

5 Anti-Ageing Skin Care Tips Not to Miss Out On

  • Always apply skin care products gently using your fingertips. Avoid pulling or tugging by using a circular application motion.
  • Ensure your hands are clean before applying wrinkle creams.
  • Always remove all traces of makeup before applying anti-ageing skin care creams.
  • Avoid applying harsh products to the eye area – stick to special eye creams.
  • Keep applying anti-ageing creams regularly over the long term to see their full effect.