Face serum: The key to younger skin?

What is face serum, and which is the best?

Face serum can help prevent signs of ageing, with anti-ageing properties to tighten and revitalise skin. Discover the best serums for your face for targeted, deep penetration of active ingredients.

Your guide to face serum

Serums have become a skin care buzzword in recent years, but what are they and do they actually make a difference to your skin?

Can I use serum instead of moisturiser?


Face serums are designed to be used in combination with moisturiser rather than in its place. Follow up the best available face serum with a hydrating moisturiser like NIVEA Cellular Anti-Age Night Cream and wake up to a bright and healthy-looking complexion.

What is a face serum?

Skin serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels - helping you achieve that smooth skin you're after.

Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and fewer additives like thickeners, emulsifiers or oils, allowing the formula to absorb quickly and the actives to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability”. They're applied directly to wrinkles or blemishes this means they're the best products for mature skin - and the best face serum for over 50's but are suitable for all skin types and ages.

The powerful concentration of face serums makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores. For example, NIVEA Cellular Anti-Age Concentrated Skin Refining Serum instantly smooths and brightens the appearance of tired skin for a rejuvenated complexion.

The benefits of face serum

Serums have become an important part of any skin care routine due to their numerous skin benefits.

Finding the right skin serum for you

Your skin is individual to you, which is why it’s important to find a serum that will work well with your skin type and deliver the results you want to see. For more mature skin, it’s a good idea to look for an anti-aging serum. NIVEA Q10 Plus Anti-Wrinkle Serum Pearls has a highly powerful formula with Q10 and hyaluronic acid for visibly reducing the appearance of fine lines and preventing the formation of new ones.

On the other hand, if you’re mainly looking to smooth out the skin’s surface and fight signs of fatigue, NIVEA Cellular Anti-Age Concentrated Skin Refining Serum does a wonderful job of accelerating the skin’s regeneration speed and leaving it silky to the touch.


A joy to apply

Face serums are notoriously highly-concentrated and lightweight formulas, which means they absorb into your skin quickly and won’t leave a sticky residue on your face. This is perfect for those that prefer the weightless feel when it comes to skin care or people with oily skin

Tips for getting the most out of your face serum

  • Always apply to clean skin after thoroughly cleansing and removing any makeup residues.
  • Apply small dots of the serum all over the face before using your fingertips to gently massage it in.
  • The massage with your fingertips will help it to sink in.
  • Take care around the delicate eye area.
  • Follow up with an effective moisturiser to further boost moisture levels.

Instantly smoother skin with the power of face serum

The best face serums for all your needs

Regardless of what you need face serum for NIVEA have a solution for you

The best face serum for over 50's

face serum for mature skin

Mature skin needs it's own kind of care and NIVEA's Vital Soja Anti-Ageing Serum for mature skin is the answer using natural Soy extract and Hyaluronic acid to plump and intensely moisturise the face, neck and décolleté to help with signs of ageing skin.

Face Serum for Cellulite

NIVEA Q10 Firming and cellulite serum reduces the appearance of cellulite in 10 days, noticeably firming skin instantly energising tired looking skin.