wrinkles under eyes

How to Reduce Wrinkles Under Eyes

Tips for Combating Eye Wrinkles

Your eyes can be one of the first areas to show signs of ageing, due to skin thinning in this extra sensitive part of your face. No need to worry - discover our tips and advice for the best anti-wrinkle eye cream routine to suit you, looking youthful for longer.

What causes Wrinkles under Eyes?

Ageing is a natural process, but your lifestyle could be contributing to eye wrinkles and crows feet and worsening the effects on the skin around your eyes

6 Reasons for Dark Circles Under Eyes

  • A lack of sleep causes dark circles
  • Excessively rubbing your eyes (common among allergy sufferers)
  • A poor diet
  • Your genetic make-up
  • Sleeping on your stomach
  • Prescribed medication that can cause blood vessels to dilate

Why do Wrinkles Form Around Our Eyes?

It’s widely accepted that the onset of under eye wrinkles is inevitable and we will all be affected eventually. However, there are a lot of different factors that determine how quickly the ageing process, and the onset of wrinkles like crows feet, will progress.

The skin around the eyes stays firm and supple when we’re younger due to the production of collagen and elastin which is why you don't have eye wrinkles at an early age! However, as we get older these aren’t produced as quickly, which reduces skin elasticity. What’s more, the skin thinning under the eyes is a natural process, causing it to lose its resilience, and under eye wrinkles to form.

This is made worse by the fact that there are no glands around the eyes that produce oil to keep the area hydrated. Luckily, the eye area can be kept smooth and hydrated by using an effective anti-wrinkle eye cream like NIVEA Vital Soja Anti-Age Eye Care. This moisturising product noticeably firms the skin around the eyes, reduces puffiness and dark circles - leaving eye wrinkles less noticeable.

How to reduce the Appearance of Eye Wrinkles

Your skin care routine and lifestyle have a big impact on crows feet and under eye wrinkles

Gentle and caring cleansing

If not done properly, the cleansing process can be very harsh on your delicate skin and can contribute to premature skin thinning. A recipe for disaster when it comes to preventing wrinkles under your eyes.

Use a makeup remover that is extra gentle on the skin like NIVEA Extra Gentle Eye Make-Up Remover. This removes even waterproof mascara whilst caring for the sensitive eye area.

If you prefer face wipes, try the NIVEA 3-in-1 Cleansing Micellar Wipes, which combine the cleansing power of micellar water with the convenience of a wipe. They are non-woven so have a smooth texture for protecting the delicate eye area, and no rubbing or scrubbing is required to remove even waterproof mascara.

Always be as gentle as you can with your makeup removal technique - don’t pull or tug on the skin. NIVEA cleansing products are gentle and effective to not require rubbing consistently to remove even the hardest makeup.

An Anti-Aging Eye Serum or Cream is Essential


Make sure that your face care routine includes an anti-ageing eye cream like NIVEA Cellular Anti-Age Skin Rejuvenation Eye Cream, which reduces the appearance of dark circles and crows feet around the eyes and replenishes the moisture around the sensitive eye area. It's easily absorbed and smoothes out any fine lines.

How to prevent eye wrinkles:

  1. Wear sunglasses to avoid squinting when you’re outside – this can cause wrinkles under your eyes.
  2. Sleep on your back – sleeping on your stomach or side can put pressure on your face and help encourage eye wrinkles.
  3. Resist the urge to rub your eyes throughout the day, even if you are tired.
  4. Avoid pulling your eyelid taut when you apply eyeliner.
  5. Get regular eye tests to avoid squinting unnecessarily

Day care routine

Looking for a fresh look in the morning?

Face care routine

You can avoid the use of botox for under eye wrinkles and make sure you use a day cream and night cream as part of your skin care routine! This should help keep skin moisturised and reduce the appearance of both crows feet and wrinkles around the eyes. 


If you're really self conscious and are already using products to help reduce the appearance of wrinkles then you might want a quick fix and find out how to hide eye wrinkles. Using makeup to cover wrinkles and bags under eyes can be a temporary fix.