Tips Makeup Tips for Puffy Eyes Don’t try and cover any puffiness with concealer as this will only emphasise the area. Don’t use a brightly coloured eyeshadow, this will also emphasise puffy eyelids. Apply a small amount of mascara to the edges of your lashes and use a dark eyeliner to draw an upwardly slanting line - this will help make eyes look bigger. Draw the attention away from your eyes by applying lipstick. To disguise a pale face, you can also use a light blush to give you a fresher look. Use an eye cream to reduce puffy eyes where necessary.