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Caring for mature skin

Mature skin has a lot of demands, and needs that extra bit of love and attention. To help skin keep feeling youthful and prevent dryness, fine lines or thinness, discover our NIVEA expert advice. Help prevent your signs of ageing by ensuring you are using the right cream.

Mature skin: the first signs

Beautiful skin with a youthful feel – who wouldn't want that? But as time passes, the skin loses its elasticity and firmness. To keep your mature skin radiantly beautiful you can prevent the signs of ageing skin with special anti-ageing cream. Providing mature skin with the proper care and attention that it needs ensures your skin can continue that youthful and vibrant feeling.

Protect your skin from the sun’s rays!

Damaging UV rays are one of the leading causes of developing wrinkles or pigmentation spots in maturer skin. Therefore, you should always use a face cream with a sun protection factor. If it is especially sunny, make sure you cover up with your protection sunscreens. Find out more about sun care especially for your face.

How does mature skin develop?

  • From our twenties, our skin slowly begins to lose its moisture.
  • By the time we're 30, our skin has already begun to mature. It forms fewer lipids, and fine lines and the first wrinkles on the forehead become visible.
  • From the age of 40, our skin starts to become thinner and lose its firmness and elasticity. The first signs of mature skin are visible around the eyes and mouth. As we age, the cell activity in our bodies decreases and our skin regenerates slower.
  • Due to the loss of the skin’s own collagen, the volume of mature skin reduces visibly after the age of 50.
  • By the age of 60, the skin loses density and thickness. Also, age-related pigmentation spots start appearing. This is why it is vital to start a skincare routine as soon as possible, so as to help skin maintain its youthfulness.

Mature skin – how to care for your skin!

Skin ageing is a natural process, one that we can't change. However, with the right care and attention, we can reduce the speed of the process and help skin keep its young vitality. Mature skin is particularly demanding and has special care needs. NIVEA has developed a range of anti-ageing products to help you maintain a youthful appearance and prevent your skin ageing prematurely. Creams with highly effective Q10 Plus and Creatine, for example, help to reduce fine lines. The NIVEA Cellular Anti-Age range, with its innovative formula, stimulates the skin's own cell renewal process. NIVEA Vital Anti-Wrinkle Extra Rich Day Care, with its formula of natural argan oil and strengthening calcium, supplies intensive moisture to dry skin, resulting in an immediate feeling of well-being. It is vital you match the right ingredients to ensure mature skin has the lift of vitality it needs.

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Give your skin a new lease of life

The skin's ageing process is unique for every individual and can be affected by a whole range of internal and external factors. In general, from the ages of 25-30, you should moisturise and protect your skin with high-quality anti-ageing products.

Ingredients for mature skin

  • Creams with argan oil and calcium moisturise the skin intensively and provide a lot of extra hydration to dry, mature skin.
  • The formula with soya extract in NIVEA Vital Soya Anti-Age Day Care reduces lines and wrinkles. This gives mature skin an even-looking appearance.
  • Calcium and nutrient-rich extracts meet your mature skin’s demanding special requirements: calcium is known for its strengthening properties. Pearl extracts are rich in important minerals. These will leave skin feeling softened and supported, and assist in visibly reducing signs of ageing.
  • Burdock fruit extract supports the skin’s own collagen production. NIVEA Natural Balance Anti-Wrinkle Day Care with burdock fruit extract demonstrates visible anti-ageing results.
  • Q10 is an ingredient found in the skin, whose natural concentration decreases with age. By using a suitable anti-ageing cream with Q10, it can be effectively fed back into your mature skin.
  • The NIVEA Cellular Anti-Age range with hyaluronic acid and magnolia extract has been developed for the needs of mature skin. It's formula with hyaluronic acid and magnolia extract improves the skin's own ability to absorb water and increase the cells' ability to resist oxidative stress. Mature skin becomes left feeling gentle, soft and smooth with a youthful glow.


Make-up – mature skin’s little helper

make-up

Make-up helps to emphasise the beauty of mature skin. You can achieve an even-looking complexion by using a tinted day cream. Emphasise your eyes and ensure you have well cared-for lips - a tinted lip balm is ideal. You can discover more about NIVEA's lip care here.

Face masks for more freshness and hydration

face-masks

Some of the best natural beauty treatments to accompany your skincare routines can be found in your own kitchen. A face wash made of almond milk reduces the initial signs of fine lines, and an avocado mask is packed with vitamins to provide mature skin with that fresh feeling.

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