NIVEA SKIN GUIDE – FAQs

NIVEA SKiN GUiDE is a web-based app that helps you find your optimal skincare routine. Using a selfie, NIVEA SKiN GUiDE runs an individual facial analysis and determines your skin age and the evenness and firmness of your skin. With 135 years of experience, NIVEA has been sharing our expertise in skincare for generations. NIVEA SKiN GUiDE is our way of taking our knowledge one decisive step further. Thanks to digital technology, we can share our extensive skin expertise with you directly. With just a scan of your skin, you can find out what it really needs. For a long-lasting effect, you can scan your skin once daily and track the scores in your personalised skin dairy. We’ll make you an expert on your own skin.

A team of scientists, skincare experts, developers and NIVEA fans work behind the scenes on NIVEA SKiN GUiDE. This includes more than 10,000 women worldwide, who analysed their skin daily over several months. Our work is based on more than 12 million images, which were analysed using artificial intelligence. This is how we tailor to each and every skin type and its individual needs. You can now benefit from this research and do something good for your skin. It just takes a selfie to analyse your skin age, firmness and evenness using artificial intelligence. As an active user, you’ll also contribute to making the technology even better as it learns from your images.

1. The web app determines your skin age using a selfie to tell you if your skin appears younger or older than your actual age.
2. Your skin’s firmness will also be analysed. This means elasticity and wrinkle formation. The higher the score, the firmer your skin.
3. We also run an analysis on the evenness of your skin. NIVEA SKiN GUiDE assesses how firm and smooth it is.

1. To determine your skin age, the forehead, eye, cheek and mouth areas are analysed.
2. The firmness of your skin is determined by checking the wrinkles around your forehead, eyes, nose and mouth.
3. Impurities, spots and redness are scanned to assess the evenness.

Using your selfie, the web app determines your skin age to tell you if your skin appears younger or older than your actual age. As you age, your skin goes through changes that are biological and completely natural. NIVEA SKiN GUiDE takes these into consideration automatically. But your skin is also influenced by other factors. These include e.g. nutrition, stress, environment and lifestyle.

By firmness, we analyse how firm and elastic your skin is for your age. The higher the score, the better. In younger years, our skin is firm and elastic. As we age, the biological processes in our bodies change. Our skin changes, it loses firmness and wrinkles develop. When analysing your skin, we look closely at the wrinkles on the forehead and eye areas, as well as those around the nose and mouth.

We assess the consistency and smoothness of your skin. The higher the score, the more even and smooth your skin is for your age. We look closely at your scan to see whether there are impurities, spots or redness on your face.

The idea behind NIVEA SKiN GUiDE is to use a reliable facial analysis to find a suitable, individual skincare routine. It’s simple, comfortable and accessible anywhere. The goal is to run facial analyses with a smart phone. So we developed a method of taking a selfie quickly and reliably to determine skin age, firmness and evenness. After every scan, we show you your skin scores. We explain what the scores mean. You can start a digital skin diary to get regular analyses and to follow your progress. We recommend skincare products that suit the needs of your skin. You’ll also get personalised tips and tricks. You can take specific action to do something good for your skin.

Edit your profile and enter your name and date of birth, etc., using the NIVEA FOR ME profile.

1. Click on My account
2. Edit personal details
3. Save changes

Send an email to nivea@beiersdorf.com – we’d be happy to help you. You can call us at 040 / 4909 7575 (Mon-Fri 8am-7pm and Sat 9am-4pm).

Great, you’ve already taken the first step towards better skin! Keep up the good work looking after your skin. Start your digital skin diary. All your future analysis results will be saved there. After you’ve completed 6 scans within 28 days, you’ll see a skincare routine recommendation that suits your skin’s needs. You’ll also get valuable, personalised tips and tricks.

The selfie we use for facial analysis is a little different from the typical holiday selfie on the beach. We don’t need you to strike a pose. We just need a simple look at your face. This means no make-up, hair off your face, no glasses, eyes open - and no laughing for once, as laughing could skew the results. It’s a bit like your biometric passport photo. Not exactly for sharing around, but perfect for a facial analysis.

NIVEA SKiN GUiDE works very precisely. This means, however, that even the small things your camera picks up will be captured and analysed. To avoid errors in the scores, try to run the facial analysis under the same conditions every time. This means at around the same time of day. Your face should be clean and dry. You should also scan your skin at least every second day. That way, you’ll balance out any slight fluctuations.

The short answer is: whenever you want! The long answer: whether you prefer to do it in the mornings or in the evenings, you can run an analysis whenever it suits your daily routine. However, you should stick to the same time of day. Do you prefer to scan your skin after showering in the mornings? Great, keep that up every day. Or would it suit you better to do it in the evenings after you take off your make-up? Stick with that instead.

Our skin renews itself on average within 28 days. To evaluate the actual condition of your skin reliably, the analyses should take place within this time period. Because a scan is just one moment in time, we need at least 6 of these.

Our skin renews itself around every 28 days. This is influenced by a range of factors, including health, nutrition, weather and lifestyle. Our skin appearance can even change on different days, in different places or seasons or in different phases of life. This is why you should scan your skin regularly so that you always have an overview of its development.

The following generally applies: the more often you run a facial analysis, the more precise your recommendations will be. To get the best results, you should run a facial analysis at least every second day. If you want even more precise results, run a daily analysis.

Your skin doesn’t need much preparation before scanning. Clean, dry, done! It’s best to run the analysis before you start your skincare routine. A good time to do it is in the morning after you get up. Or in the evening after you’ve taken off your make-up and before you begin your nightly skincare routine.

To keep your skin in check and improve your scores, we recommend that you run a facial analysis regularly, up to once per day, and to keep your skin diary up to date. After 6 analyses within 28 days, you’ll receive personalised recommendations for your skincare routine. These products form a great basis for your skincare routine. If you stick with it, you’ll get two further recommendations to complete your personalised skincare routine. Your skin and these internal and external factors change regularly, which is why you should repeat the analysis series regularly too. Your skin needs suitable skincare products on different days and in different places, seasons and phases of life.

NIVEA SKiN GUiDE is only designed for facial scans at this point. But our research team is working on expanding NIVEA SKiN GUiDE to include other parts of the body. Once we’re ready, we will let you know.

You’ll find specific instructions on how to take the perfect selfie for your facial analysis in the web app and on our website. If you don’t like the selfie you took, you can retake it as often as you like.

Yes. We’ve put a whole lot of work into NIVEA SKiN GUiDE so that you can run a facial analysis using a selfie. More than 10,000 women worldwide analysed their skin every day over several months. Our work is based on more than 12 million images, which were analysed using artificial intelligence. This is how we tailor to each and every skin type and its individual needs. It just takes a selfie to analyse your skin age, firmness and evenness using artificial intelligence. As an active user, you’ll also contribute to making the technology even better as it learns from your images. You could call it a technical feat for the benefit of your skin.

You’ll need a smart phone with a front-facing camera to use NIVEA SKiN GUiDE. NIVEA SKiN GUiDE is a web app that runs in a browser. This means that it’s best to use Safari on an iPhone. If you have an Android, we recommend Google Chrome.

iOS phone:

1. Open nivea.co.uk/skinguide in Safari.
2. Tap on “Share” in the menu at the bottom of the screen - it’s a small square with an arrow pointing upwards.
3. Scroll down and tap on “Add to Home screen”.
4. Enter “NIVEA SKiN GUiDE” and confirm by tapping on “Add”.
5. You’ll find the icon on your smart phone screen.

Android:

1. Open nivea.co.uk/skinguide in Chrome.
2. Tap on the three points to the right of the address bar.
3. Tap on “Add to Home screen”.
4. Enter “NIVEA SKiN GUiDE” and confirm by tapping on “Add”.
5. You’ll find the icon on your smart phone screen.

1. Open your camera on your smart phone.
2. Make sure you’re using the rear camera.
3. Point your smart phone at the QR code and hold it still for 2-3 seconds.
4. Your smart phone will recognise the QR code and show you a notification with a link.
5. Tap on this notification to open the link.

→ You can also visit us without using a QR code here: https://www.nivea.co.uk/skinguide

→ If you have an iPhone, it’s best to use Safari. If you have an Android, we recommend Google Chrome.

Of course, just open the following link in your browser: https://www.nivea.co.uk/skinguide If you have an iPhone, it’s best to use Safari. If you have an Android, we recommend Google Chrome.

No, please make sure you have a stable and fast internet connection, using WiFi if possible.

Your selfie will be uploaded for the facial analysis. You can do this with a WiFi connection or with mobile data. However, a WiFi connection is almost always quicker. If you don’t have any other choice but to use mobile data, pay attention to the data volume and speed. Using mobile data might incur extra costs, depending on your contract and in particular for usage overseas. Generally, using WiFi is safer.

Even though the web app can already do a lot, our research team is working on new functionalities. Ultimately, we only want the best for your skin. As soon as new functions are available, we’ll let you know.

Yes, this was very important to us.

Currently, yes. Our research team is already working on making NIVEA SKiN GUiDE for men. Once we’re ready, we will let you know.

If you want to show someone how NIVEA SKiN GUiDE works, they should open their own account. Of course, they can try out the web app as a guest user. You should log out of your own account first so that your analysis results are not affected by theirs.

NIVEA SKiN GUiDE is a web app for your browser. This means that there is no need to download an app, just visit https://www.nivea.co.uk/skinguide, preferably with Safari for iOS or Chrome for Android. You can add NIVEA SKiN GUiDE to your smart phone screen easily.

iOS phone:

1. Open nivea.co.uk/skinguide in Safari.
2. Tap on “Share” in the menu at the bottom of the screen - it’s a small square with an arrow pointing upwards.
3. Scroll down and tap on “Add to Home screen”.
4. Enter “NIVEA SKiN GUiDE” and confirm by tapping on “Add”.
5. You’ll find the icon on your smart phone screen.

Android:

1. Open nivea.co.uk/skinguide in Chrome.
2. Tap on the three points to the right of the address bar.
3. Tap on “Add to Home screen”.
4. Enter “NIVEA SKiN GUiDE” and confirm by tapping on “Add”.
5. You’ll find the icon on your smart phone screen.

So that noone gets unauthorised access to your camera, your phone asks your permission as a precaution as soon as a web app wants to use it. NIVEA SKiN GUiDE needs access to your camera so that you can take a selfie for your facial analysis - and for no other reason. When you want to start a scan for the first time, your smart phone will ask your permission. Please allow NIVEA SKiN GUiDE to use your camera so that you can use the web app. You can withdraw your consent in your smart phone settings at any time.

Allow your browser, Safari or Chrome, to have access to your phone camera.

Camera access for Safari:

1. Open “Settings” and then “Safari” on your iPhone.
2. Under “Settings for Websites”, tap on “Camera”.
3. Allow camera access on all websites.

Camera access for Chrome:

1. Open the Chrome app on your Android device.
2. Tap on the three points to the right of the address bar, then tap on “Settings”.
3. Choose “Site Settings”. Tap on “Camera”.
4. Activate camera access.
   If the desired website is shown as “blocked”, tap on the website www.nivea.co.uk), then choose “Camera access” and “Allow”.

As a guest user, your selfies and data will not be stored long-term. Your data will be deleted automatically within 24 hours. As a registered user, your image and information will be used for facial analysis and to improve the algorithm we use. The tips, skincare routines and product recommendations you receive are based on this information. NIVEA applies high standards to protect your data. You can find more information in our Data privacy agreement. You can withdraw your consent at any time with future effect.

As a guest user, your selfies and data will not be stored long-term. Your data will be deleted automatically within 24 hours. As a registered user, you can simply send an email to nivea@beiersdorf.com - we’ll take care of it. Please note that an erasure of all your analyses and personalised recommendations is final and can’t be reversed.You can find more information in our Data privacy agreement.

We’d be glad to help. If you have questions on body care products or NIVEA, please call 040 / 4909 7575 (landline tariff) or use our contact form. If you have questions about the NIVEA online shop or your order, please call 040 / 55403340 (landline tariff) or use our contact form.

NIVEA SKiN GUiDE can recommend more than 700,000 product combinations. This gives you an idea of how individual and personalised our recommendations for you will be. As your skin changes constantly, we recommend that you run a facial analysis regularly. This way, you’ll always get suitable skincare recommendations.

Using your selfie, your skin scores will be analysed with artificial intelligence. These scores tell you how much care your skin needs. With this information, we search for suitable products for you. And since your skin is constantly changing, you should run a facial analysis regularly. We’ll adjust your recommendations accordingly.

We only recommend NIVEA products, and for good reason. Firstly, we can offer you an enormous variety of high-quality skincare products. Secondly, we know our own products extremely well. We know what’s inside NIVEA products and we have researched exactly how they work. And thirdly, we develop our products so that they complement each other perfectly. This makes NIVEA products ideal for combining with each other. New NIVEA products will automatically be added to NIVEA SKiN GUiDE database and considered when we send you your recommendations. However, we won’t rule out including skincare products from other brands in the future.

Every skin is different, so we can’t give any guarantees. Run your facial analyses regularly to receive suitable product recommendations. Please keep in mind, though, that your skin is influenced by a range of factors.

Try the product on just one small part of your face to be sure that it’s really the product causing the problem. A product intolerance is very rare. If it does occur, discontinue product use and call 00800 49 40 1911 (landline tariff) or use our contact form.

NIVEA SKiN GUiDE works with a scale from 0 to 100 for firmness and evenness. 100 is the highest possible score in your age group. That means, for example, that with a firmness score of 100, you have incredibly firm skin for your age. Our goal is to work with you to get your score as high as possible. This is why we send you individual product recommendations and tips that suit your scores.

If you’ve run several facial analyses, you’ll see your scores for firmness and evenness on a line graph in your daily skin diary. If your scores improve, the line will move upwards. You can add or hide the average scores for your age group on the graph as a tool for orientation.

Under the curve graph featuring your scores, you’ll see two buttons, “Firmness” and “Evenness”. You can add the average scores for your age group directly to the graph using these buttons.

We want you to get to know your skin really well. So you can follow your skin scores for up to 12 months and compare them with your age group. You’ll be able to see trends and progress. You can select a time period for the curve graph.

To keep your skin scores current, you can run a facial analysis every day. You should run the complete set of analyses at least every three to six months. You’ll be able to notice and react quickly to changes in your skin that way.

Our skin is a dynamic organ that changes constantly. It’s influenced by an extremely wide range of factors. You might have spent too long in the sun, changed your nutrition or experienced too much stress. Some other possible influences include new skincare products or running facial analyses at different times of day. What’s important is that you can recognise a trend over a long period of time. Make sure that you run the scan at the same time and under the same conditions each day if possible.