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KEEPING FASHION FRESH

Black & White Invisible in partnership with London Fashion Week

Discover more about our partnership and how you can ensure you keep fashion fresh on and off the catwalk.

NEW BLACK & WHITE INVISIBLE DEODORANT

LIMITED EDITION PRODUCT LAUNCHES IN PARNERSHIP WITH LONDON FASHION WEEK

To celebrate its joint love of clothes and the freshest fashion trends, NIVEA Black & White Invisible deodorant and London Fashion Week are launching an exclusive NEW Limited Edition can – available 1st August. London Fashion Week is the bi-annual showcase celebrating the most creative and innovative talent in the fashion industry. A truly international platform, it features the pioneers, the established and the emerging, bringing together multiple artistic industries from fashion to music, art and design. This year, NIVEA Black & White Invisible deodorant becomes the official partner of London Fashion Week, ensuring each and every garment stays looking fresh and flawless, even in the most stressful of show environments.

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THE ULTIMATE BACKSTAGE STAPLE

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Featuring a unique transparent, anti-stain formula and 48 hours of non-stop protection, NIVEA Black & White Invisible is the only deodorant trusted by London Fashion Week. It’s used by the leading fashion insiders from models to stylists, not only to keep them fresh under the bright spotlights but also to protect the colour and integrity of clothes on-the-go amongst the fast-paced backstage action. Its superior formula leaves no white marks and helps prevent build-up of yellow stains on clothes, meaning black stays black, white stays white for longer and colour stays bright. The new fabulous monochrome floral and art deco inspired design also makes it the ultimate fashion must-have, whether on-the-go in your handbag or on your bathroom shelf!

WHAT DO EXPERTS THINK?

Bay Garnett, NIVEA Spokesperson & British Super Stylist:

“I’ve been lucky enough to have been reporting on fresh trends and exciting new styles from London Fashion Week for numerous seasons, so I know just how tough London Fashion Week is. It’s hot and busy behind the scenes as models change in seconds before the next outfit - and designers are careful about keeping every piece looking its best. This is why NIVEA Black & White Invisible deodorant is an essential part of my styling kit – offering the ultimate in anti-stain deodorant; I don’t need to worry about marks while working at speed. Clothes stay fresh on the catwalk and beyond.”

Jenico Preston, Commercial Director British Fashion Council:

“London Fashion Week is one of the highlights of the global fashion calendar, showcasing collections from the most creative and innovative talent to an international audience. This new partnership with NIVEA Black & White Invisible deodorant perfectly complements the aim to keep iconic fashion pieces looking great, season after season.”