For us, “care” is not only part of our core business but also a core
value that is our responsibility, to people and the environment.
Our path to sustainability
NIVEA is synonymous with trust and quality – which is why we are always working to sustainably reduce the impact of our products on the environment. “Care” is at the centre of our actions. In this way we can make sure that people are the focus of everything we do.
High quality raw materials for high quality products
Some of the raw materials that we use in our products are scarce and there is no guarantee that they will still be available in the future. We therefore support sustainable sourcing of raw materials and are constantly working on developing alternatives to meet our high quality standards.
Alternatives to testing on animals
Animal experiments for cosmetic products have been banned in the EU since 2004 – and for all the ingredients in these products since 2013. Long before this date, Beiersdorf dispensed with animal testing whenever possible. We are convinced that our products do not need to be tested on animals to determine their safety and efficacy.
Less waste while maintaining the same quality
Our formulas contain over 80% non-fossil ingredients.
We are constantly working towards reducing our consumption of water, energy and scarce raw materials in production and sales.
Our packaging materials are 100% recyclable.
With our new packaging design we can transport more products per pallet. This will enable us to reduce our CO2 emissions by 585 tonnes per year.
We have reduced our packaging volume by 15% – this means we will save 350 tonnes of plastic per year.
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