NIVEA: THE UK’S MOST CHOSEN SKINCARE BRAND
Source: Worldpanel by Numerator | GB and Northern Ireland | Total
Skincare | Based on 34.3m Purchase Occasions | 52we 18th May 2025
NIVEA SUN NO.1 SUN CARE BRAND CLAIM SUPPORT
Source ©2025 Nielsen
IQ data, Value & Unit (excluding Private Label),
Sun Care 52-week w/e 25.01.25 United Kingdom
NIVEA MEN NO.1 UK & IRELAND MEN’S FACIAL SKINCARE BRAND
Source ©2025 Nielsen
IQ data, Volume,
Men’s Face Seg
ment, Total
Men’s (client defined) 52 w/e 25.01.25 (United Kingdom)
NIVEA SOFT NO.1 BODY CREAM UK & IRELAND CLAIM SUPPORT
Source ©2025 Nielsen
IQ data, Value, Hand and Body (client defined) 52 w/e 25.01.25 (United Kingdom)
NIVEA UK’S NO.1 BODYCARE BRAND
Source ©2026 Nielsen
IQ data, Value and Units, Hand & Body database, Body Inc. APC seg
ment (client defined) 52 w/e 24.01.26 (GB Total Coverage + NI Multiples)
This confirms that the information reported to Beiersdorf UK Ltd on the ‘Hand & Body’ market ‘Body Inc. APC’ seg
ment in Total UK (GB Total Coverage + Northern Ireland) shows that the
NIVEA brand is ranked first in value and unit for the 52-week period ending 24.01.26. Our report shows Total Coverage for Great Britain in addition to Northern Ireland markets.
|
Value Ranking |
Units Ranking |
| NIVEA |
1 |
1 |
| AVEENO |
2 |
2 |
| VASELINE |
3 |
3 |
Source ©2026 Nielsen
IQ data, Value and Units, Hand & Body database, Body Inc. APC seg
ment (client defined) 52 w/e 24.01.26 (GB Total Coverage + NI Multiples)