Advertising Claims Verification

UNITED KINGDOM

NIVEA: THE UK’S MOST CHOSEN SKINCARE BRAND
Source: Worldpanel by Numerator | GB and Northern Ireland | Total Skincare | Based on 34.3m Purchase Occasions | 52we 18th May 2025

NIVEA SUN NO.1 SUN CARE BRAND CLAIM SUPPORT
Source ©2025 NielsenIQ data, Value & Unit (excluding Private Label), Sun Care 52-week w/e 25.01.25 United Kingdom

NIVEA MEN NO.1 UK & IRELAND MEN’S FACIAL SKINCARE BRAND
Source ©2025 NielsenIQ data, Volume, Men’s Face Segment, Total Men’s (client defined) 52 w/e 25.01.25 (United Kingdom)

NIVEA SOFT NO.1 BODY CREAM UK & IRELAND CLAIM SUPPORT
Source ©2025 NielsenIQ data, Value, Hand and Body (client defined) 52 w/e 25.01.25 (United Kingdom)

NIVEA UK’S NO.1 BODYCARE BRAND
Source ©2026 NielsenIQ data, Value and Units, Hand & Body database, Body Inc. APC segment (client defined) 52 w/e 24.01.26 (GB Total Coverage + NI Multiples)

This confirms that the information reported to Beiersdorf UK Ltd on the ‘Hand & Body’ market ‘Body Inc. APC’ segment in Total UK (GB Total Coverage + Northern Ireland) shows that the NIVEA brand is ranked first in value and unit for the 52-week period ending 24.01.26. Our report shows Total Coverage for Great Britain in addition to Northern Ireland markets.

Value Ranking Units Ranking
NIVEA 1 1
AVEENO 2 2
VASELINE 3 3

Source ©2026 NielsenIQ data, Value and Units, Hand & Body database, Body Inc. APC segment (client defined) 52 w/e 24.01.26 (GB Total Coverage + NI Multiples)

IRELAND