Our
Story

At NIVEA, care is more than a promise—it’s our legacy.

For over a century, we’ve stood for care that empowers—built on trust, backed by science, and made for real life.

Our
promise

Science-backed, skin-trusted care for everybody, every day.

Our
purpose

To help everybody feel at home in their skin—confident, cared for, and free.

OUR
VALUES

We care for people and planet—with integrity, inclusivity, and responsibility.

The original
SKINCARE PIONEER

The breakthrough

In 1911, NIVEA began with a breakthrough:  Eucerit—a revolutionary emulsifier that blended oil and water into a smooth, stable cream, and changed skincare forever.

Original icon

This snow-white formula became the world's first modern skincare product—NIVEA Creme. Named after nix, Latin for snow, it quickly became a global phenomenon.

Portrait of Dr. Oscar Troplowitz with his signature

Science meets skin

Behind this innovation stood Dr. Oscar Troplowitz, a forward-thinking pharmacist whose belief in science-backed care laid the foundation for NIVEA.

Here comes the sun

As skin science advanced, so did we—introducing SPF into mainstream sun care and making everyday protection simple, effective, and accessible for all.

Female firsts

By the ‘70s, NIVEA was pioneering a new era of skincare for a new era of women—creating visionary campaigns and products that celebrated confidence and independence.

A new kind of fresh

Our world first alcohol-free aftershave revolutionised men's skincare—offering gentle protection that soothes rather than stings.

Anti-aging innovation

In the ’90s, NIVEA unlocked the anti-aging power of coenzyme Q10, giving millions access to a science-backed way to reduce wrinkles and support skin renewal.

Moisture, made effortless

The first-ever in-shower body lotion was a NIVEA innovation—combining convenience and care to delivering smooth, hydrated skin in seconds, with no extra effort.

One tin.
EVERY CONTINENT.

NIVEA Creme History

Just three years after its launch, NIVEA Creme had travelled across oceans and continents, finding a place in homes from Hamburg to Buenos Aires, from Sydney to San Francisco. Its remarkable ability to protect and nourish skin in any climate made it indispensable—for travellers, families, and everyday life alike.

And as the world changed, so did we. We expanded from that single iconic tin into sun protection, men's grooming, and beyond—always staying close to science, always tuned to real human needs.

Care meets
CONFIDENCE

Built for
REAL LIFE

From the blue tin in your grandmother’s bathroom to the SPF in your beach bag, NIVEA products are made for real life.

Reflecting life’s texture, simplicity, and joy, our story has always been about confidence and connection—not perfection. That’s why we’ve been trusted by families for generations, and become a daily ritual for millions across the globe.

Made for
EVERYONE

Skin has no age, gender, or label—and neither should your skincare.

Our mission is universal: to support every kind of skin, through every stage of life.

Evolving
EVERY DAY

We don’t follow trends. We follow skin.

We craft formulas that adapt and evolve with your skin’s needs—combining science and innovation to deliver care that keeps up with the times. Every tin, bottle, or tube carries the same trusted promise: to help you feel good in your skin, every day, in the best way.