Our Achievements in
Sustainable Packaging
SUSTAINABLE PACKAGING DESIGN
At NIVEA, we aim for circularity and responsible use of packaging material to help you prevent pollution and reduce your carbon footprint. Our approach is as simple as it is challenging: we reduce plastic wherever possible, recycle plastic as much as we can, replace it when it makes sense, and encourage you to reuse packaging whenever you can in your everyday life.
Find out more about our achievements and goals to create sustainable packaging with less or recycled plastic, and wood-based material from controllable and traceable sources, so you can make more conscious choices when you pick up your favourite products.
Humanity is faced with the question of how to solve the global plastic problem. At NIVEA, we have set ambitious goals to reduce fossil-based virgin plastic and increase the amount of recycled material in our packaging, as well as to ensure the recyclability and reusability of our packaging so that you can rely on more sustainable options.
One way of reducing plastic in packaging is by replacing it with wood-based material such as paper and cardboard. As we strive to treat nature with respect, we make sure that the natural material we use is obtained sustainably to protect forests from deforestation. Paper-based cosmetics packaging is also among the more readily recyclable options, helping to minimise the amount of packaging waste that ends up in your bin.
One Skin. One Planet. One Care.
We want to be 100 percent transparent and answer all your questions about sustainability at NIVEA. If you haven't found all the answers you were looking for on this website, or you're after more detailed information, please visit the sustainability website of NIVEA's parent company, Beiersdorf.