
Reverse your skin age with
EPICELLINE®*
Revolutionise your skincare routine with
EPIGENETICS AND EPICELLINE®
NIVEA is leading the future of skincare, helping you rejuvenate your skin cells with the cutting‑edge science of Epigenetics.
NIVEA has made a major breakthrough with our latest innovation – the effective skin age‑reversing ingredient EPICELLINE® – scientifically proven to reverse skin age in 2 weeks. It works on the deepest cellular level to reactivate your skin cells’ youth functions* – powered by Epigenetics science.
*in vitro
Epigenetics?
This field of science describes how external factors (such as your environment, diet and the 4Ss – stress, smoke, lack of sleep and sun) are recorded by marks on our DNA and can impact cellular activity – ultimately accelerating how quickly signs of ageing appear on your skin.
How young your skin appears.
NIVEA has been deeply engaged with Epigenetics studies since 2008, placing our research at the forefront of the Epigenetics field and our teams as experts in Epigenetics.
Thanks to our patented Skin Age Clock Technology, we discovered our most effective Epigenetics ingredient, EPICELLINE®. It has opened the door to the future of skin rejuvenation, as it is scientifically proven to reverse skin age in 2 weeks by reactivating your skin cells’ youth functions*.
*in vitro

We have revolutionised skin age measurement with our patented Skin Age Clock Technology.
It is the first skin‑specific age clock technology that measures your skin's biological age – allowing us to offer targeted treatment through EPICELLINE®.
Unlike chronological age, biological age tells the true story of how your skin is ageing at the cellular level.

Reverse the signs of ageing
in 2 weeks*
Our new NIVEA CELLULAR Epigenetics – Rejuvenating Serum with EPICELLINE® provides 98% proven skin rejuvenation** – clinically proven. EPICELLINE® works at cell level, reversing skin age from the inside out so your skin can look and feel visibly renewed.

*Real results measured with PRIMOS Anti‑Wrinkle Measurement. Images untouched. Results after 2 weeks. Individual results may vary.
**Clinical study with 43 women, 2024. 98% showed signs of skin rejuvenation (improvement of firmness/elasticity, lifting effect, radiance).
1 EXG firmness & elasticity 2 weeks 20% SI
2 Primos AFV wrinkle volume, 2 weeks, 24% SI
3 EXG deep wrinkles, 2 weeks 20% SI
4 EXG skin smoothness 2 weeks 17% SI
5 EXG firmness & elasticity 1 week 17% SI, 2 weeks 20% SI
6 KAP 2 weeks, 47% percentage improvement
7 KAP 2 weeks, 36% percentage improvement
8 TWL 2 weeks, 25% percentage improvement
9 EXG firmness & elasticity 2 weeks 20% SI
10 EXG radiance 2 weeks 20% SI