Turn back time – with NIVEA’s innovative anti-ageing solutions

Some people notice the first signs of skin ageing earlier than others – lifestyle, environmental factors and genetics all play a role. Look out for fine lines and wrinkles, a dull complexion, uneven skin tone or dry skin. Visible signs of skin ageing occur when elastin and collagen decrease, your skin can store less moisture, becomes thinner and regenerates more slowly.

As soon as you notice changes like these, it’s time for the right anti-ageing care – for example with an anti-wrinkle cream that really suits you.

To find the right product for your skin, these three steps will help you:

If you have oily skin, for example, you should avoid products with oil or alcohol. For sensitive skin, exfoliating active ingredients are not always ideal. Instead of classic retinol, bakuchiol is suitable – a gentle, plant-based alternative. NIVEA’s anti-ageing care offers you solutions for many different needs.

Tip: If your skin reacts to an ingredient, it’s best to speak with a doctor.

When it comes to reducing or preventing wrinkles, a few basics are important. Particularly useful for your facial care routine: an anti-wrinkle face cream and an anti-wrinkle eye care – both can support collagen production.

Even if skin ageing can’t be completely stopped, these care products help you to firm your skin, reduce fine lines and make your complexion appear more radiant – especially when your skin loses firmness over time.

Support your care routine with regular, gentle exfoliation – for example with AHA (alpha hydroxy acids).

Use innovative care with clinically confirmed effectiveness – like our latest anti-ageing product with the skin-rejuvenating active ingredient EPICELLINE®, NIVEA’s first active ingredient that demonstrably turns back skin ageing visibly in just 2 weeks – with 98% confirmed skin rejuvenation in 2 weeks*.

*Clinical study with 43 women, 2024. 98% showed signs of skin rejuvenation (improvement in firmness/elasticity, lifting effect, radiance).