Defy Time with NIVEA’s Advanced Anti-Ageing Solutions

Some people may experience signs of ageing earlier than others – lifestyle, environmental factors, and genetics can cause this. Look out for fine lines and wrinkles, dullness, uneven skin tone, and dry skin. Skin’s visible signs of ageing can be caused by the breakdown of elastin and collagen, losing the ability to retain and absorb moisture, as well as thinning skin and slowed skin rejuvenation.

If any of these signs start showing up, this is your cue to start purchasing anti age skin care like an anti-wrinkle cream.

 

To find the right anti-ageing products or anti-wrinkle cream for you, build your anti-ageing routine with three steps: 

1. Know your skin type 
2. Investigate the ingredients for your skin type needs
3. Stay vigilant of any sensitivities and associated ingredients.

Review products if they are formulated with oil- or alcohol-based that would clash (for those with oily skin), or products with peeling effects (for those with sensitive skin). Swap out traditional Retinol for our effective yet gentle plant-based alternative, Bakuchiol. NIVEA’s range of anti-age products offer many solutions for any kind of anti-wrinkle or anti-ageing needs. 

 
Tip: Remember, if a skincare product’s ingredients cause a reaction, speak to a doctor.

When it comes to reducing and preventing wrinkles, knowing the basics of anti-wrinkle facial care is essential! Some popular anti age face basics to add to your face care kit include anti-wrinkle face cream and anti-wrinkle eye cream that aid in boosting collagen production.

Even though the ageing process cannot be entirely avoided, anti-wrinkle face cream and eye cream can improve the skin’s firmness, reduce the appearance of wrinkles, and boost overall radiance as the skin naturally matures and loses its elasticity.

The effectiveness of an anti-wrinkle cream depends on whether the product you choose suits your skin type. Be sure to check which ingredients are best suited to your skin type. 
 
How you apply an anti-wrinkle cream can also determine how well it works – we recommend applying a generous amount of the cream to the intended area and massaging it thoroughly so that it can take full effect. It is best to apply an anti-wrinkle face cream and an anti-wrinkle eye cream immediately after washing, once in the morning and once again before going to bed.  
 
Tip: Remember to make sure that the cream is completely absorbed before using other products.

While an anti-wrinkle face cream has a holistic effect against wrinkles on the face, an anti-wrinkle eye cream is specifically designed for the thin and sensitive skin around the eyes. In contrast to face creams, anti-wrinkle eye creams often contain a lower concentration of active ingredients and do not contain any ingredients that can cause irritation or dryness of the skin.

The best anti-wrinkle cream depends on your skin's specific needs and concerns, which can vary by age. 

• In your 20s and 30s – focus on wrinkle prevention with lightweight, hydrating formulas containing antioxidants and sunscreen.
• For your 40s and beyond – look for creams with active ingredients like Bakuchiol, Peptides, and Hyaluronic Acid to address deeper wrinkles and boost skin elasticity.

Tip: Always consider your skin type and sensitivities when choosing a product.

In addition to injections and treatments that stimulate collagen, there are a number of anti-ageing creams available to treat deep wrinkles. These products typically contain topical antioxidants such as Vitamin C to protect against UV damage and pollutants, as well as topical retinoids or a plant-based alternative, like Bakuchiol, that can smooth the appearance of wrinkles and prevent new ones from forming.

We recommend our most advanced, groundbreaking anti-ageing product NIVEA CELLULAR Epigenetics - Rejuvenating Serum with EPICELLINE®. Formulated with our 1st skin age-reversing ingredient, it is scientifically proven to reverse skin age and reactivate skin cells’ youth functions*. 
 
To boost your skin rejuvenation routine, add our NIVEA CELLULAR Epigenetics - Rejuvenating Serum with EPICELLINE® to your routine in combination with our NIVEA CELLULAR Expert Filler Intensive Anti-Age Day Care SPF 30. 
 
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Skin rejuvenation products focus on minimising main signs of ageing, like dullness, dryness, fine lines, wrinkles, and loss of elasticity or firmness. They are formulated to not only slow down or even reverse visible ageing effects. But all of this changes with NIVEA’s skin age-reversing ingredient EPICELLINE®, an ingredient scientifically proven to reverse skin age and reactivate skin cells’ youth functions*. With NIVEA’s latest innovation, our NIVEA CELLULAR Epigenetics - Rejuvenating Serum with EPICELLINE® is backed by Epigenetics science to reverse skin age in 2 weeks. Proven 98% skin rejuvenation**.

To boost your rejuvenation efforts, combine both our Serum and our NIVEA CELLULAR Expert Filler Intensive Anti-Age Day Care SPF 30 together to your skincare routine. 
 
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** Clinical study with 43 women, 2024. 98% showed signs of skin rejuvenation (improvement of firmness/elasticity, lifting effect, radiance)}

To start an effective anti-ageing care routine, we recommend building up your skincare routine by following these facial care fundamentals:

• Consistent cleansing & moisturising – have a clean base and maintain hydrated skin.
• Rejuvenating with routine exfoliation – using Alpha Hydroxy Acids (AHA).
• Using clinically proven advanced and innovative anti-aging solutions – such as our latest anti-age-product, NIVEA CELLULAR Epigenetics - Rejuvenating Serum with EPICELLINE® with skin age-reversing ingredient, EPICELLINE®, our first ingredient to reverse skin age in 2 weeks. For 98% proven skin rejuvenation in 2 weeks*.

_{*Protecting with a performance day care solution – with SPF 30 or higher, such as our NIVEA CELLULAR Expert Filler Intensive Anti-Age Day Care SPF 30.}