The new formula is thin, sticky, does not absorb well and is a huge step backwards. I have enjoyed using Nivea Soft for many years, but now have to look elsewhere. I can only hope that you listen to all the complaints and bring back the old formula. I suspect you will lose more long term customers than the woke vegan people you are clearly aiming for. Look at the supermarket reviews, they are saying the same thing.
My whole family used to love the old formula now no-one does. The new formula when you start to rub in feels like watery and sticky. It dries into a shiny but dry feeling waxy coating on skin. Alcohol is very high in the ingredients list. Not moisturising at all and It feels like I've rubbed an old fashioned white paraffin candle over my skin? Its a heavy uncomfortable texture and leaves greasy smear marks over everything you touch. Eg cellphone screen, sunglasses, reading glasses, drinking glasses, get greasy marks. The smell is grandpa mens cheap body spray on musty corrugated cardboard. Is it supposed to be unisex? The old scent was fresh. We love the regular Nivea scent in the navy packaging but the new Soft scent makes me feel sick.
Awful! I’ve used Nivea cream my whole life and am now in my late 50s and they have changed the formula to a vegan one. I feel it slides on, leaving a film, doesn’t make my skin feel soft and the texture is thin. I will be purchasing another brand altogether.
