
How to Build a Skincare Routine:
ORDERING AND LAYERING
- What Is a Skin Care Routine?
- 5 Benefits of a Consistent Skincare Routine
- Skincare Routine Ordering and Layering
- Building a 24 Hour Face Skincare Routine
- Evening Skincare Routine Order
- NIVEA Curated Skincare Routines
- Routines and Skin Types
- A Note About Skincare Routines
- Skin Routine - Takeaway
- FAQs
- Related Products
- Related Articles

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A skincare routine is more than just a series of steps – it’s a dedicated practice that nurtures your skin and promotes its overall health and radiance. Skincare routines involve a careful selection of products and a specific order of application, working together to address your skin’s unique needs.
A well-crafted skincare routine not only helps maintain your skin’s natural balance but also gives you a little moment of self-care. Whether you’re aiming for clearer skin, a more youthful appearance or simply a chance to pamper yourself, a consistent skincare routine is key to achieving healthier-looking skin.
In this comprehensive guide, NIVEA walks you through everything you need to know about how to order and layer your skincare products so you can enjoy healthier skin day after day.
What is a
SKIN CARE ROUTINE?
A skincare routine is a structured sequence of steps and products aimed at maintaining and improving the health, appearance, and overall condition of your skin. It involves steps you perform daily or regularly to cleanse, treat and protect your skin from various environmental factors and potential skin conditions.
Typical skincare routine steps include cleansing to remove impurities, applying targeted treatments like serums for specific concerns, moisturising to nourish, and adding sun protection to shield against harmful UV rays.
The specific products and steps can vary based on your individual skin type, concerns and goals. A well-designed skincare routine not only promotes healthier-looking skin but also encourages a real sense of self-care and well-being for you.
5 Benefits of a
CONSISTENT SKINCARE ROUTINE
- 1Maintaining skin health:Your skin is the largest organ in your body and serves as a protective barrier against the environment. An effective skincare routine helps maintain the integrity of this barrier, protecting your skin from pollutants, toxins, and harmful UV rays.
- 2Preventing skin conditions:Regular skincare can help prevent various skin conditions such as acne, dryness, oiliness, redness and more. Using the right products and techniques can keep your skin balanced and minimise the risk of developing these issues.
- 3Anti-ageing:A consistent skincare routine can help slow down the signs of ageing. Certain products, like moisturisers and serums, can help reduce the appearance of fine lines, wrinkles and age spots, making your skin look more youthful over time.
- 4Boosting confidence:Taking care of your skin can improve your self-esteem and confidence. When your skin looks and feels healthier, you’re more likely to feel good about your appearance.
- 5Long-term benefits:Consistency is key in skincare. The benefits of a good skincare routine become more obvious over time. While you might not see immediate results, sticking to a routine can lead to significant improvements in the long run.
Skincare routine
ORDERING AND LAYERING
When you’re layering products it’s important to start with lightweight products like cleansers, toners and serums, then move on to heavier products like moisturisers. That way each product can penetrate your skin effectively and provide the intended benefits.

Not everyone needs a complicated 10-step routine, as skincare needs can vary based on individual skin types and concerns. A basic 3-step skincare routine consisting of cleansing, moisturising and sun protection can be perfectly sufficient for some people.
Having a longer skincare routine offers more targeted and advanced solutions, addressing specific concerns such as ageing, acne or hyperpigmentation with the use of additional products including serums, exfoliants and masks.
The choice between having a basic, intermediate or advanced routine depends on your own goals and preferences, with some people opting for simplicity and others prioritising a more comprehensive approach to skincare.
Building a 24 hour face skincare routine:
STEPS TO INCLUDE

Step 1: Cleanse
Start your morning skincare routine with a thorough cleanse to remove dirt and impurities, preparing your skin to absorb the nourishing ingredients in your care routine.
Benefits may include: Awakens and refreshes skin, controls excess oil, supports pH balance, helps skin absorb care products, helps maintain pore size.
Can I skip cleansing?: Cleansing is essential in any skincare routine, so it shouldn’t be skipped. Having thoroughly cleansed skin is the foundation on which you’ll apply all your care products.
Tips: Use a cleanser that suits your skin type, apply gently and avoid scrubbing, use lukewarm water, avoid harsh ingredients such as alcohol, and pat your face dry instead of rubbing.
Step 2: Tone
Toning finishes the morning cleansing process by removing the final traces of dirt or residue and helping to balance your skin’s pH levels.
Benefits may include: Balances pH levels, removes leftover residues, adds hydration, refines pores and improves complexion, boosts radiance, helps control skin conditions.
Can I skip toning?: Toning is generally beneficial for skin and for boosting radiance, however in some situations it’s fine to skip it. These include following a minimalist routine, experiencing negative skin reactions or if you’re using a 2-in-1 cleanser and toner product for step 1.
Tips: Use a toner that suits your skin type and targets any specific concerns, apply by gently patting on with your fingertips or a soft cotton pad, avoid toners containing alcohol, avoid overuse (generally more than twice a day).

Step 3: Serum:
Serums are lightweight, fast-absorbing and deeply penetrating products that offer high concentrations of active ingredients, formulated to target specific skin concerns. They’re the super-boost of any beauty routine.
Benefits may include: Faster results than creams alone, extra customisation for your routine, additional hydration, radiance, firmness or smoothness depending on their formulation.
Can I skip serum?: Skipping serum means missing out on a big opportunity to power up your skincare routine and target any specific concerns. Serum is often the most effective product at achieving the results you’re after. However, if you have no particular concerns or want to stick to a minimalist 3-step routine, you may choose to leave serum out.
Tips: Select a serum that targets your concern, get to know what different ingredients do (e.g. Vitamin C for brightening, Hyaluronic Acid for hydrating), allow 1–2 minutes for full absorption, and remember that a small amount goes a long way.
Step 4: Eye cream
Eye creams are specifically formulated to nourish the delicate skin around your eyes, helping to target common concerns such as dark circles, puffiness and crow’s feet. These can also be used after moisturiser, provided you leave the under-eye area clear for application.
Benefits may include: Targeted action on common concerns such as dark circles or eye bags, helps prevent signs of ageing, improved texture and hydration, enhanced makeup application.
Can I skip eye cream?: Younger individuals with no specific under-eye concerns, or anyone looking to stick to a basic skincare routine, may choose to skip eye cream. If you have oily skin you may also find that a regular moisturiser is enough to keep the area hydrated.
Tips: Choose an eye cream that targets your concerns, apply by gently tapping with your ring finger, avoiding contact too close to the eyeball, start with less and add more if necessary, and be patient for results.

Step 5: Moisturiser – Day cream
Day creams provide essential moisture and hydration throughout the day, helping to keep your skin feeling supple and looking its best. They also help provide daily protection against environmental stressors.
Benefits may include: Moisture, sun protection (if they contain SPF), free radical protection, skin barrier support, makeup base, additional targeted actions based on formulas (anti-ageing, glow boosting etc.).
Can I skip moisturising?: Moisturising is recommended even in basic skincare routines – it’s a cornerstone step and therefore inadvisable to skip. Only those with particularly oily skin may choose to skip and apply a light sunscreen instead; in that case it’s still recommended to find a moisturiser formulated for oily skin that can help control excess oil to prevent breakouts.
Tips: Choose a day cream for your skin type and concerns, remember that SPF provides additional protection, apply more generously than serum, allow it time to absorb (particularly if you’re applying makeup), and dot it all over your face and neck before gently massaging into your skin.
Step 6: SPF
SPF (Sun Protection Factor) is essential to keep your skin shielded from harmful UV rays throughout the day that can cause damage. Sunlight is quite often the main cause of many skin concerns, including dark spots and premature ageing – so SPF is essential for maintaining a radiant complexion.
Benefits may include: UVA/B protection, helps prevent sun-induced dark spots, helps prevent photoageing, maintains skin health, helps prevent sunburn.
Can I skip SPF?: SPF is essential to skin health, even in minimalist routines. You should apply it whenever your skin is going to be exposed to sunlight to protect it from damage.
Tips: Aim for at least SPF 30 or higher, apply generously and regularly, check sunscreen expiration dates, and avoid the sun during peak hours.
Step 1: Cleanse
Difference vs. morning: While in the morning you’re refreshing and awakening your skin, in the evening you’re looking to remove any makeup, sunscreen, dirt or impurities accumulated throughout the day and prepare it for night-time care products.
Benefits may include: Helps prevent breakouts, enhances care product absorption, promotes cell renewal, supports night-time repair and regeneration.
Can I skip cleansing?: Similar to your AM routine, it’s not recommended to skip cleansing in the evening unless you’re following advice from a dermatologist.
Tips: It’s popular to double cleanse in the evening, using an oil-based cleanser to remove makeup and sunscreen, followed by a water-based cleanser to clean the skin.

Step 2: Tone
Difference vs. morning: Toning in the evening serves a very similar purpose but instead wicks away any final traces of makeup or daily dirt. It can also help to further neutralise daily free radicals.
Benefits may include: Same as AM routine.
Can I skip toning: Same as AM routine.
Tips: Same as AM routine.
Step 3: Serum
Difference vs. morning: The purpose of serum is still very similar, however you could consider targeting different concerns in the evening than in the morning.
Benefits may include: Same as AM routine.
Can I skip serum?: Same as AM routine.
Tips: In the evening you may want to look for a serum that is specifically formulated for hydration and overnight repair; those containing Hyaluronic Acid are particularly good at this. Using the same serum in the morning and evening is perfectly fine, however switching them up can help you target different concerns.
Step 4: Spot treatments
Difference vs. morning: While you could apply these treatments (such as retinoids for anti-ageing or acne treatment) in the morning, these products can sometimes make your skin more sensitive to sunlight, which is why they’re usually recommended for night-time use.
Benefits may include: Targeted action, works in conjunction with your skin’s natural repair process, preventative care.
Can I skip spot treatments?: If you have no specific areas of concern, or you’re following advice from a specialist, you may decide to skip this stage.
Tips: Introduce treatments slowly, follow the directions on the packaging, and always apply SPF the next day as some treatments can increase sensitivity.

Step 5: Eye cream:
Difference vs. morning: Eye cream serves a very similar purpose in the evening routine as it does in the morning routine, so you can follow the same advice.
Step 6: Moisturiser – Night cream
Difference vs. morning: While day cream provides support and protection for your skin throughout the day, night cream provides overnight nourishment, supporting your skin’s natural regeneration and repair process. Night creams often have thicker formulas, focused on intense hydration and skin barrier restoration as opposed to protection.
Benefits may include: Supports your skin’s natural regeneration and repair process while you sleep, helps you wake up to refreshed skin, ensures overnight moisture needs are met, higher concentration of active ingredients.
Can I skip night cream?: As with moisturising in the morning, it’s generally not recommended to skip in the evening. Skipping can lead to your skin becoming dehydrated overnight, and you’ll also miss a chance to support its natural regeneration and repair process.
Tips: Look for a night cream that complements your day cream, combining them both for 24-hour care to keep your skin healthy and nourished while targeting any specific skin concerns.

You can work these into your weekly routine to provide targeted benefits for your skin. Typically used 1–3 times a week, depending on the needs and goals of your face care routine, face masks come in different varieties including sheet masks, clay masks, hydrating masks and exfoliating masks.
Benefits may include: The benefits are numerous and depend on the type of mask you’re using. Typically all will contain a concentrated burst of active ingredients to target specific concerns. They’re also a great addition for a deep pamper and relaxation session. Regular use can enhance the efficacy of your daily face care routine.
Can I skip masks?: Most people can benefit from a weekly mask treatment, however if your skin is healthy and you’re happy with your complexion, you may choose to pass them up.
Tips: Select a mask that complements the goals of your daily routine, apply to cleansed skin, follow the packaging instructions, apply in a relaxing setting, and pop it in the fridge for additional refreshment (do check the packaging instructions first, as this may impact how effective the ingredients are). After use, massage in any excess formula or gently pat it away with a cotton pad.
Depending on your skin type and needs, you should exfoliate as part of your evening face care routine after cleansing 2–3 times a week for a deeper cleanse. This helps to remove any build-up of dead skin cells and promote cell renewal.
Benefits may include: Skin renewal, clearer pores, improved skin tone and texture, reduced likelihood of breakouts, improved efficacy of care products.
Can I skip exfoliation?: It’s best to get into the habit of exfoliating at least twice a week to deeply cleanse, prevent clogged pores and reduce a build-up of dead skin cells. Those with sensitive skin may exfoliate less often, whereas those with oily skin may exfoliate more often.
Tips: Choose an exfoliant based on your skin’s needs – whether that’s a mechanical scrub or a chemical (AHA or BHA) exfoliant – exfoliate after cleansing, apply gently and avoid excessive rubbing (let the ingredients do the work), and rinse off thoroughly.
NIVEA curated skincare routines
FOR SPECIFIC CONCERNS
NIVEA Q10 Power Anti-Wrinkle skincare routine
A skincare routine featuring Q10 Power products is a tried and tested solution to help you achieve firmer skin while reducing fine lines and wrinkles.

- The NIVEA Q10 Anti-Wrinkle Power Replenishing Serum Pearls, formulated with NIVEA’s Q10 formula and Creatine, help protect the skin against free radicals and replenish the skin with energy to support regeneration.
- The NIVEA Q10 Anti-Wrinkle Power Protecting Day Cream SPF 30 provides 24-hour anti-wrinkle protection against free radical damage and environmental stressors, keeping your skin nourished and energised throughout the day.
- The NIVEA Q10 Anti-Wrinkle Power Revitalising Night Cream helps support the natural regeneration and renewal process overnight, boosting collagen production and replenishing your skin.
- The NIVEA Q10 Anti-Wrinkle Power Firming Eye Cream helps to firm skin around the eyes and visibly reduces dark under-eye circles. Make sure you avoid applying moisturiser to your eye area before applying this eye cream.
- Finish off with the NIVEA Q10 Anti-Wrinkle Power Expert Targeted Wrinkle Filler Serum, which provides an instant wrinkle-filling effect. Thanks to its unique formula, this can be used at the end of the routine and can provide up to 50% wrinkle reduction in as little as 4 weeks.
If you’re looking to target dark spots, sun spots, age spots or any other type of pigment spot, a skincare routine that includes Luminous products is exactly what you’re looking for.

- The NIVEA Cellular Luminous630 Anti Dark-Spot Face Treatment Serum formula contains Thiamidol to target existing pigmentation, lighten spots and reduce their size. Dermatologically tested and suitable for all skin types, it offers a gentle and approved approach to skincare.
- The NIVEA Cellular Luminous630 Anti-Dark Spot Day Moisturiser SPF 50 is a lightweight moisturiser that not only delivers deep hydration but also works gradually to minimise the visibility of dark spots. The addition of SPF 50 further helps to prevent sun-induced dark spots from appearing.
- The NIVEA Cellular Luminous630 Anti-Dark Spot Even Tone Night Cream contains cell-activating Hyaluronic Acid, which helps with skin revitalisation. This cream also contains Thiamidol, working to even out your skin tone as you sleep.
- The NIVEA’s Luminous630 Anti-Dark Circles Eye Treatment Cream helps balance pigmentation to visibly reduce dark circles around the eyes. The cream is made with energising caffeine to help depuff tired eyes and reduce eye bags, whilst the Hyaluronic Acid hydrates the skin to reduce fine lines and wrinkles.

The Cellular Expert Lift range contains an innovative formula specifically designed to boost the skin’s collagen production and redefine facial contours. Products in the range contain pure bakuchiol (an alternative to retinol), and micro and macro hyaluronic acid to provide deep hydration and an anti-ageing effect.
If you’re looking for a premium anti-ageing solution to reinvent your skin, make it firmer and reduce lines, you should incorporate Cellular Expert Lift products into your skincare routine.
- The NIVEA Cellular Expert Lift Anti-Age Day Cream contains carefully selected actives: pure bakuchiol to boost cells’ collagen production for younger-looking skin, and macro and micro hyaluronic acid to hydrate and smooth the skin’s surface whilst penetrating to deeper layers for a long-lasting, wrinkle-reducing and “plumping” effect.
- The NIVEA Cellular Expert Lift Anti-Age Night Cream 50ml supports the skin to repair damage and regenerate overnight when it’s most receptive. It features a powerful night balm formula that boosts collagen and strengthens the skin, and is also formulated with pure bakuchiol, and micro and macro hyaluronic acid.
- The NIVEA Cellular Expert Lift Sculpting Facial Sheet Mask helps to visibly reduce wrinkles, smooth texture and improve hydration as it contains hyaluronic acid and bakuchiol. Dermatologically tested and suitable for all skin types, it offers a gentle and approved approach to skincare. For best results use twice per week.

The NIVEA Cellular Expert Filler range contains products formulated with highly potent ingredients designed to supercharge your anti-ageing results. It combines the power of micro and macro hyaluronic acid to help the skin effectively diminish wrinkles and deliver intense hydration. Additionally, the inclusion of folic acid promotes the revitalisation of skin cells, which helps to restore the skin’s natural bounce and resilience.
A Cellular Expert Filler skincare routine is another premium solution for achieving more youthful-looking skin and addressing anti-ageing concerns.
- The NIVEA Cellular Expert Filler Replumping Hyaluronic Acid Serum is formulated with pure micro hyaluronic acid to help enhance the skin’s own moisture retention for visibly plump and supple results.
- For daytime use, the NIVEA Cellular Expert Filler Intensive Anti-Age Day Cream SPF 15 helps to restore volume, firm the skin and provide a filler effect in 24 hours. SPF 15 also helps to further prevent sun-induced premature ageing.
- Formulated with both hyaluronic acid and folic acid, NIVEA Expert Filler Intensive Anti-Age Night Care helps to fill wrinkles, smooth, restore and intensely hydrate the skin as you sleep.
- NIVEA Cellular Expert Filler Eye and Lip Contour Cream features a combination of powerful anti-ageing actives, provides a filler effect and fights the loss of firmness around the eye and lip area. This contour cream helps to repair the skin’s bounce fibres to promote firmer and plumper skin.

If your skin is prone to blemishes and symptoms of acne, try the NIVEA Derma Skin Clear routine. These products are formulated with ingredients such as salicylic acid, niacinamide and glycolic acid that have a proven ability to visibly reduce blemishes.
- Begin with the NIVEA Derma Skin Clear Wash Gel, a cleanser formulated with salicylic acid and niacinamide to deeply cleanse, clear pores and remove excess oil. Suitable for use in your morning and evening routine, it helps to effectively reduce blemishes and prevent their reappearance.
- The NIVEA Derma Skin Clear Anti-Blemish Scrub can be used immediately after the cleanser for a deeper clear out and exfoliation of dead skin cells. Also formulated with salicylic acid and niacinamide, it helps to unclog pores, refine skin texture and reduce blackheads and whiteheads. Use 2–3 times a week in your evening routine.
- Round off cleansing with the NIVEA Derma Skin Clear Toner to rebalance skin, control oiliness and add hydration without clogging pores. Suitable for daily use in both your morning and evening routine, and formulated with salicylic acid and niacinamide.
- The hero of this anti-blemish routine is the NIVEA Derma Skin Clear Chemical Exfoliator, formulated with salicylic acid, glycolic acid and niacinamide. For daily use at the end of your evening routine and to be left on overnight, it helps to clear, purify and refine your complexion in 7 days.
- In the morning, replace the exfoliator with the NIVEA SUN UV Face Specialist Derma Blemish Control SPF50+ at the end of the routine to keep your skin shielded from UV rays during the day. Formulated for oily and blemish-prone skin, it helps to prevent breakouts, does not clog pores and protects against premature skin ageing.
Skincare routines are essential for both men and women in achieving healthier-looking and radiant skin. While there are some commonalities in skincare routine steps, such as cleansing, moisturising and sun protection, there can also be individual differences based on skin type, concerns and personal preferences.
Men’s skincare routines might take into account factors like shaving and facial hair care, while women’s routines may include additional steps like makeup removal. Regardless of gender, it’s important that you understand your skin’s needs and choose products that address those factors.
Regularity is vital, as consistent skincare practices lead to long-term benefits. Ultimately, regardless of your gender, a well-crafted skincare routine is an investment in both self-care and skin health.

A note about skincare routines
FOR DIFFERENT SKIN TYPE
Where appropriate, skincare routine steps can be tailored to different skin types. This personalised approach ensures that the products and treatments you choose align with your unique needs, resulting in the best possible outcomes for your skin’s health and appearance. Products used in the NIVEA curated routines are suitable for all skin types.
People with oily skin often struggle with excess sebum production, which can lead to a shiny and greasy appearance. To address this, incorporating a skincare routine centred around gentle foaming cleansers can effectively remove excess oil and impurities without over-drying the skin. Complementing this with lightweight, oil-free moisturisers ensures essential hydration without exacerbating oiliness, ultimately promoting a more balanced and matte complexion.
To combat dry skin effectively, it’s essential to incorporate a skincare routine that includes gentle, nourishing cleansers with creamy textures. These cleansers work to remove impurities while also helping to maintain the skin’s natural moisture barrier. Pairing these cleansers with rich moisturisers containing ingredients such as hyaluronic acid can help by replenishing the skin’s moisture and locking it in, ultimately leading to smoother, more supple and hydrated skin.
To care for sensitive skin, adopting a minimalistic approach can be really helpful. This means opting for fragrance-free and hypoallergenic skincare products, which help prevent redness and irritation. These gentle formulations are designed to soothe and nourish sensitive skin types, reducing the risk of adverse reactions and promoting a calmer, healthier complexion.
Acne-prone skin benefits from a thoughtful approach that begins with a gentle cleanser and non-comedogenic products, as this helps manage breakouts without causing excessive dryness. Incorporating targeted treatments like salicylic acid or benzoyl peroxide for spot treatment can be particularly beneficial in addressing acne blemishes effectively.
Teenagers, who are often prone to acne during crucial developmental stages like their early teens, should establish and maintain a teenage skincare routine. This not only helps foster good skincare habits but also plays a vital role in managing acne and promoting healthier skin throughout this important phase of their life.
By addressing the unique requirements of oily and dry areas, you can effectively manage excess production in the T-zone area while nourishing and hydrating the drier areas of your skin. To achieve this balance, incorporate a gentle cleansing routine, targeted treatments like exfoliation and serums, and suitable moisturisers for each area.
Regardless of your skin type, sunscreen is a universal must to shield your skin from UV damage. Consulting a dermatologist can provide personalised guidance for the best results for you.
Build your
OWN ROUTINE
Skincare routines are essential for achieving healthier and radiant-looking skin regardless of your gender. It’s important to tailor your skincare to your unique skin type, concerns and preferences so it really works for you.
Whether you have dry, oily, sensitive, combination or acne-prone skin, understanding the specific needs of your skin allows you to choose the right products and steps for optimal results.
Be consistent and patient, and give your routine time to work. If you’re experiencing problems with your skin, don’t hesitate to consult a dermatologist or your GP for more guidance.
FAQs
A skincare routine is essential for maintaining the health and appearance of your skin. It helps you address specific concerns, prevent issues like acne or premature ageing, and promotes overall skin well-being.
At a minimum, a basic skincare routine should include cleansing, moisturising and SPF.
Your skin type can be classified as normal, oily, dry, combination, or sensitive. You can get a feel for your skin type based on factors like oiliness, dryness and sensitivity. Consulting a dermatologist can also help accurately identify your skin type.
While some products can be used in both your morning and evening routines, certain treatments like retinol or exfoliants are best suited for night-time use due to increased sensitivity to sunlight.
Morning routines focus on protecting your skin from environmental factors, while evening routines prioritise repair and rejuvenation. Sunscreen is a crucial step in the morning to shield your skin against UV damage.
While some steps can be personalised based on your needs, cleansing, moisturising and sun protection are fundamental and shouldn’t be skipped. Tailor your routine, but make sure you keep these core steps in place.
Skincare routines can be similar for men and women, but there might be variations due to factors like facial hair and hormonal differences. However, the basic principles of cleansing, moisturising and sun protection apply to everyone.
Visible results from a skincare routine can take time, usually a few weeks to a couple of months, depending on the products you use and your individual skin concerns. Consistency is key.














