WHY DOES BIODEGRADABLE SKINCARE MATTER?
The benefits of biodegradable skincare products become apparent when you consider a rinse-off category, such as body cleansing. Think about the amount of product you wash off your skin and down the shower drain. Once used, water is sent to wastewater treatment plants, where cleaning processes emulate the natural biodegradation process. A biodegradable skincare product facilitates wastewater treatment and ensures that only harmless substances enter our water systems.
To improve the biodegradability of our formulations, NIVEA decided as early as 2013 to phase out exfoliating particles made of polyethylene, often referred to as microbeads in cosmetics. Since the end of 2015, all NIVEA peelings have been microbead-free, and since 2020, all NIVEA rinse-off products, such as shower gels and shampoos, have been free of any microplastics, according to the United Nations Environmental Program’s (UNEP) definition. Instead, we use environmentally friendly alternatives. Most importantly, NIVEA products will be microplastic-free by the end of 2021, according to UNEP’s definition.