At NIVEA, we are convinced that animal testing is unnecessary in proving how effective and tolerable our cosmetic products are on your skin. With more than 35 years of experience, we are among the global leaders in the development and application of alternative test methods. Back in 1992, our skin researchers developed one of the
world’s first officially approved tests without animal testing.
NIVEA aims to abolish animal testing for cosmetic products around the globe and continues to advocate for cruelty free skincare. That is why we support various international working groups, for example, by sharing our scientific insights. We are also working to convince authorities in China and other parts of the world who still require animal testing for specific cosmetic products that it is unnecessary, and are urging them to approve alternatives to animal testing officially.
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