Respecting
ANIMALS

Respecting Animals
Respect for animals is an important part of our approach. We know that many people have questions about animal testing and vegan skincare products, and we want to give clear and transparent information on these topics.
At NIVEA, we have a clear position against animal testing and offer a wide range of vegan skincare products that don't contain ingredients derived from animals. We also work with suppliers and sourcing programmes that support our standards for responsible sourcing and biodiversity.


NIVEA's Position on Animal Testing
At NIVEA, we believe animal testing isn't needed to show the safety and effectiveness of cosmetic products. With more than 40 years of experience, Beiersdorf has been involved in the development and use of alternative testing methods. In 1992, Beiersdorf researchers helped develop one of the first officially accepted alternative test methods.
We support the global acceptance of alternative scientific methods and work with scientific experts, industry associations and other partners to push their development and recognition. Our aim is to help create a future where cosmetic product safety can be assessed without animal testing.
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Why Doesn't NIVEA Use Claims Such as "Not Tested on Animals" or "Cruelty Free"?
Marketing cosmetic products tested on animals has been banned in the European Union since 2004, and since 2013 this has also applied to cosmetic ingredients. NIVEA supports and follows these legal requirements.
As a result, all cosmetic products sold in the EU have to meet the same legal rules on animal testing. That's why NIVEA doesn't use claims such as "not tested on animals" or "cruelty free" to describe products sold in the EU.
Instead, we believe in sharing transparent information about our position on animal testing and our long-standing work in developing and promoting alternative testing methods.
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