Micelles are virtually invisible concentrated molecules that are both ‘water-loving’ (hydrophilic) and ‘fat-loving’ (oleophilic). This means they can remove dirt which is water-soluble and fat-soluble because they are naturally attracted to oil and water based substances. Micelles envelop oil and wax based dirt particles within their existing oleophilic centre, so that they can be easily removed without the need to rub or cause irritation.
When used with cotton pads, which are also ‘water-loving’, the outer part of the micelle sticks to the cotton pad almost like a magnet, and in effect both sweep up dirt when paired together. Using Micellar Water causes this natural phenomenon which is used to remove make-up easily and quickly, while caring for the skin and eyelashes.