Discover the Most Effective
Skincare Routine Order
5 Benefits of a
CONSISTENT SKINCARE ROUTINE
A regular skincare routine does more than just support your skin; it helps maintain balance and improve its overall appearance over time1. Here’s why consistency matters:
- Maintains Skin Balance:
Protects the skin’s natural barrier from environmental stressors, helping to keep it balanced, comfortable and resilient.
- Helps Prevents Common Concerns:
A suitable routine can help reduce dryness, oiliness, blemishes, and irritation by keeping skin clean, hydrated and nourished.
- Supports Youthful Appearance:
Using the right products regularly can help minimise fine lines, wrinkles, and age spots, promoting smoother, more radiant skin.
- Boosts Confidence:
Healthy-looking, comfortable skin makes you feel good in your own skin every day.
- Long-Term Rewards:
With consistency, skincare results build over time, supporting improved skin balance and a more even, refined appearance.
Morning vs Evening
Skincare Routines
Morning routines prepare and protect skin for the day, while evening routines support overnight recovery. Following a consistent skincare routine helps maintain skin balance, target specific concerns, and ensure active ingredients absorb effectively for healthier, radiant-looking skin.
Step-By-Step
Start your day with a routine that prepares and protects your skin. From cleansing to SPF, each step helps keep skin hydrated, smooth, and shielded from environmental stressors2.
- Cleanse:
Gently remove overnight impurities, excess oils, and sweat to leave skin feeling fresh.
- Tone:
Helps remove any remaining residue, rebalance the skin, and prepare it for the next steps.
- Serum or Treatments:
Apply serum or targeted treatments to address your main skin concerns and prepare skin for the day.
- Moisturise:
Lock in hydration and strengthen the skin barrier for a smooth and comfortable feel.
- SPF:
Protect skin from UVA and UVB rays, helping to prevent sun damage and photo-ageing.
Step-By-Step
End your day with a routine that supports your skin’s recovery while you sleep. From cleansing to moisturising, your evening routine aids hydration and repair, and targets concerns such as dark spots or fine lines3.
- Cleanse:
Remove makeup, SPF, and environmental pollutants to prevent clogged pores.
- Tone:
Helps remove any remaining impurities after cleansing and prepares skin for treatments.
- Exfoliate (optional):
Smooth skin texture and refine pores, 2-3 times per week.
- Serum or Treatments:
Apply serum or targeted treatments to support skin repair and target your main concerns overnight.
- Moisturise:
Support skin repair and regeneration overnight with a night cream, for refreshed morning skin.
Skincare Routines by
Skin Concern and NIVEA Range
Select a routine that matches your skin concern and use products designed to address those needs4. Each step in the routine helps improve the condition of your skin and target specific issues for a healthier-looking complexion.
Signs of Ageing:
Epigenetics Cellular Renewal Routine
This routine uses the NIVEA Epigenetics range, inspired by epigenetic science and formulated with Epicelline, a breakthrough ingredient that helps reactivate the skin’s youthful functions. Combined with three types of hyaluronic acid, it works at a cellular level to help reduce visible signs of ageing such as wrinkles, loss of firmness and dehydration, while supporting the skin’s resilience against daily stressors like UV exposure, pollution, and fatigue.
- Cleanser
Choose a cleanser that gently removes impurities without irritation, helping to maintain the skin barrier and leave skin calm and refreshed.
- Serum
NIVEA Cellular Epigenetics Age Rewind Serum
Supports skin rejuvenation at the cellular level. Thanks to Epicelline and Hyaluronic Acid the formula helps improve firmness, plumpness, elasticity, and overall radiance for a more youthful-looking complexion. - Eye Cream
NIVEA Cellular Epigenetics Eye Awakening Serum
Targets early signs of ageing in the delicate eye area. Formulated with Epicelline-X, tripeptides, Hyaluronic Acid, and Cryogenic technology, this eye serum delivers an instant cooling effect while helping to smooth, firm, and strengthen the skin for a more refreshed, youthful-looking eye area. - Moisturiser
Day : NIVEA Cellular Epigenetics Rejuvenating Day Care SPF30: Helps reduce the visible signs of ageing while hydrating and protecting against UV damage with SPF 30 for younger-looking skin. Formulated with Epicelline-X and three types of Hyaluronic Acid, this treatment helps support the skin’s defence system and accelerate skin renewal, leaving skin feeling firmer and more supple.
Night : NIVEA Cellular Epigenetics Rejuvenating Night Care: Regenerates the skin overnight and helps reduce the visible signs of ageing. Formulated with Epicelline-X, three types of Hyaluronic Acid, and Provitamin B5, this treatment helps improve hydration and support skin’s natural overnight renewal process, leaving skin feeling smoother, more refreshed, and revitalised.
Q10 Power Firming Routine
This routine uses the NIVEA Q10 Power Range, specifically formulated with Q10 to help reduce the appearance of wrinkles, improve skin firmness, and energise skin cells. The range helps smooth fine lines, support elasticity, and maintain hydrated, comfortable skin. hydrated, comfortable skin.
- Cleanser
Choose a cleanser that gently removes impurities and prepares skin for anti-ageing treatments without over-drying.
- Eye Cream
NIVEA Q10 Anti-Wrinkle Power Extra Firming Eye Cream
Targets wrinkles, crow’s feet, and puffiness while boosting hydration. Formulated with Q10, Creatine, Hyaluronic Acid, and GLYCOSTOP®, it helps firm and brighten the delicate eye area.
- Moisturiser
Morning: NIVEA Q10 Anti-Wrinkle Power Extra Firming Day Cream Hydrates deeply while providing SPF15 protection. Formulated with Q10, Creatine, Hyaluronic Acid, and GLYCOSTOP®, it helps reduce and prevent wrinkles, firms skin in 7 days, and locks in moisture for smooth, supple skin.
Night: NIVEA Q10 Anti-Wrinkle Power Deep Regenerating Night Cream Intensively nourishes and regenerates skin overnight. With Q10, Creatine, Hyaluronic Acid, and GLYCOSTOP® it helps reduce fine lines and wrinkles, improves firmness, and leaves skin smooth, soft, and revitalised by morning.
Derma Skin Clear Routine
This routine uses the NIVEA Derma Skin Clear range, specifically formulated for blemish-prone skin. The range is designed to help reduce blemishes, refine pores, and support a clearer, smoother complexion while maintaining the skin’s natural moisture balance.
- Cleanser
NIVEA Derma Skin Clear Wash Gel
Helps to deeply cleanse blemish-prone skin, purify pores, and remove excess oil. Formulated with Salicylic Acid, Sea Salt and Niacinamide, it helps reduce blackheads and whiteheads for visibly clearer skin in 7 days.*
- Serum
NIVEA Derma Skin Clear Rebalance & Clear Serum
Calms and hydrates the skin while helping to reduce blemishes and strengthen the skin barrier. Formulated with Hyaluronic Acid, Pro-Vitamin B5 and Niacinamide, it supports improved skin resilience and helps refine pores for visibly clearer skin in 7 days.**
- Moisturiser
Choose a moisturiser suitable for blemish-prone skin that offers specialised daily sun protection to help shield the skin from UV rays, which can contribute to skin damage and the appearance of blemishes. Opt for a non-greasy, non-comedogenic formula that won’t clog pores.
- SPF
NIVEA Breathable Derma Blemish Control Sun Fluid SPF50+
With SPF 50+, this lightweight moisturiser offers broad-spectrum protection against UVA and UVB rays. Formulated with Carnitine, Glycerine, and Niacinamide, it helps prevent blemishes and provides a mattifying effect for up to 8 hours***. Thanks to its lightweight, non-comedogenic texture, it is suitable for daily use on blemish-prone skin and can also be used as part of a regular skincare routine.
* Self-assessment, 42 participants
** Self-assessment, 44 participants
*** Instrumental test, 35 volunteers
Evening
- Cleanser
NIVEA Serum-Infused Derma Skin Clear Micellar Water
Effectively removes waterproof make-up, dirt, impurities and SPF filters with just a few featherlight swipes. Enriched with 5% serum with PHA, Salicylic Acid and Niacinamide, it helps reduce blemishes and refine pores for visibly clearer skin in 7 days*, leaving no greasy residue.
- Exfoliate (2-3 times per week, optional)
NIVEA Derma Skin Clear Chemical Exfoliator
After cleansing, apply this targeted exfoliating step to support skin renewal and help reduce and prevent blemishes. Formulated with Salicylic Acid, Glycolic Acid and Niacinamide, it helps refine pores, clear congestion, and improve skin texture for a visibly clearer complexion in 7 days.
- Moisturiser
Choose a moisturiser that hydrates and locks in comfort while supporting your skin’s natural overnight renewal. This will help your skin feel softer, smoother, and more refreshed by morning.
Targeted Steps for Occasional Use:
These treatments are designed to be used after cleansing and before applying serum or moisturiser to boost your routine when needed but aren’t necessary for daily use.
- NIVEA Derma Skin Clear Anti Blemish Scrub: Used 2 to 3 times a week, this exfoliator deep-cleanses and helps refine the appearance of pores, reduces blackheads and whiteheads, and improves skin texture. For visibly clearer-looking skin in as little as 7 days**.
- NIVEA Derma Skin Clear Chemical Exfoliator: Promotes the skin’s natural renewal process, refines the appearance of pores, and helps reduce and prevent blemishes for visibly clearer-looking skin in as little as 7 days***. As skin’s sensitivity to the sun may increase during use and for several weeks afterwards, it is important to use sun protection and limit sun exposure.
Supports the skin’s natural renewal process, refines pores, and helps reduce and prevent blemishes for visibly clearer skin in 7 days.
* Self-assessment, 42 participants
** Self-assessment, 44 participants
*** Instrumental test, 35 volunteers
Explore Derma Skin Clear >
Luminous630 Routine
This routine uses the NIVEA Luminous630 range, specifically formulated to help reduce dark spots, brighten dull skin, and deliver long-lasting hydration for a more radiant-looking complexion.
- Cleanser
NIVEA Serum Infused Micellar Water Luminous630 Skin Glow
Gently removes SPF, waterproof makeup, and impurities. Enriched with 5% serum, 1% PHA, and Hyaluronic Acid, it helps exfoliate, refines pores, and provide lasting hydration.
- Serum
NIVEA Luminous630 Advanced Anti Dark-Spot Serum
Reduces all types of dark spots*, prevents new ones, and evens out skin tone. First results visible in as little as 7 days**.
- Eye Cream
NIVEA Luminous630 Anti Dark-Spot Eye Treatment
Targets dark circles and puffiness with Thiamidol, Hyaluronic Acid, and Caffeine. Hydrates and refreshes the delicate under-eye area with visible improvement in 4 weeks.*** For an extra refreshing effect, keep the applicator in the fridge.
- Moisturiser
Morning: NIVEA Luminous630 Anti Dark-Spot UV Face Fluid SPF50 Hydrates and provides SPF50 protection against UVB rays, as well as UVA protection. Formulated with Thiamidol, Vitamin E, and Hyaluronic Acid, it helps reduce dark spots, prevent their reappearance, and support a more even-looking complexion.
Evening: NIVEA Luminous630 Anti Dark-Spot Even Tone Night Cream
Reduces dark spots in 2 weeks**** thanks to Thiamidol, a patented ingredient, and helps smooth wrinkles by hydrating the skin with Hyaluronic Acid. Supports overnight skin regeneration, leaving skin feeling revitalised, plumped, and more radiant by morning.Note: Face products containing Thiamidol® should be applied up to a maximum of 4 times per day.
* Dark spots caused by sun exposure, skin ageing and hormonal imbalances (pregnancy or the menopause)
** Self-assessment, 66 women, 8 weeks
*** Clinical study, 40 women
**** Instrumental and clinical tests, 50 women
Additional
Skincare Routine Steps
Once your core morning and evening routines are in place, optional steps like masks or exfoliants can help target specific concerns, boost hydration and radiance, and add a pampering element to your care5. Used thoughtfully, they support smoother, healthier-looking skin.
Incorporate masks 1-3 times a week to provide targeted benefits. Options include sheet masks, clay masks, hydrating masks, and exfoliating masks.
- Delivers a concentrated boost of active ingredients
- Enhances your daily routine
- Provides a relaxing, pampering moment5
If your skin is healthy and you’re happy with your complexion, masks are optional.
- Apply to cleansed skin, following packaging instructions.
- Gently massage in leftover formula or remove with a cotton pad.
- For a refreshing boost, some masks can be chilled before use. Always check instructions first, as certain ingredients may be sensitive to cold.
Add exfoliation to your evening routine 2-3 times per week, depending on your skin type. Removing dead skin cells, exfoliation promotes cell renewal and helps achieve a smoother, brighter-looking complexion⁶.
- Supports skin renewal
- Clears pores and reduces breakouts
- Improves tone and texture
- Can help other skincare products absorb more effectively into the skin
Regular exfoliation helps prevent the build-up of dead skin cells and blocked pores. I skin, while oilier or thicker skin types may benefit from more regular use⁶.
- Choose a method that suits your skin: mechanical scrub or chemical exfoliant (AHAs/BHAs).
- Use after cleansing.
- Apply gently and let the ingredients work.
- Rinse thoroughly and follow with a moisturiser.
