NIVEA Family

Introducing the
NIVEA Family

We're on the lookout for the UK's upcoming skincare bloggers and micro influencers to join our NIVEA Family. Find out more below!

Welcome to the NIVEA family

We’re searching for skincare and beauty lovers to join our friendly community of influencers and bloggers. 

Launched back in 2018 the NIVEA Family is a group of unique and inspiring content creators with a large diverse range of interests, followers and ideas! 

If you love

✓  Trying the latest skincare

✓  Being creative and making content

✓  Making connections and building a community

We’d love to hear from you!

Why join the Family?

If you're selected to join the NIVEA Family you'll enjoy a whole range of benefits

  1. First to know

    Be on our exclusive list to receive the latest products and be involved in everything happening at NIVEA.

  2. Get featured

    We regularly share our family members content on our social channels. Giving you exposure to a wider audience!

  3. Connect and learn

    Share ideas within the community with like-minded people to learn and grow. You’ll also connect with the NIVEA team to help you achieve your goals.

  4. Have your say

    Have the opportunity to share your ideas with NIVEA. Give open and honest feedback with the team.


See more of what our NIVEA Family have been up to on their socials!

How it works

1Do I meet the criteria to join?

We want our NIVEA Family to be open and inclusive to all! If you tick the below criteria we’d love to hear from you.

• Must be a UK Resident aged 18 or older

• Have a regular content focus on skincare/ beauty

• Have minimum following of 1000

• Most importantly share a love for NIVEA and align to our brand purpose of Caring for Human Touch

2Complete our application form

Complete our application form. Before submitting your application please read our Terms & Conditions. If you are successful a member of the NIVEA team will be in touch to complete your application.

3Receive your welcome pack

Once you have been added to the NIVEA Family you will shortly receive a welcome back packed full of NIVEA favourites for you to begin creating content. Regularly receive updates from the NIVEA team on upcoming campaigns and opportunities!

Frequently asked questions

Before submitting the NIVEA Family application take a look at some of our FAQs and don't forget to read the Terms & Conditions before joining

Do I get paid for being in the NIVEA Family?

Members of the NIVEA Family aren’t paid. You will regularly receive products to keep and share on your socials. 

How long will I be in the NIVEA Family for?

We operate on a complete open door policy and understand life changes, you can leave the NIVEA Family at any point by contacting your NIVEA contact

When will I find out if I have made it into the NIVEA Family?

Please allow up to 4 weeks at least before contacting NIVEA about your application. If you haven’t received an email this means you haven’t been successful on this occasion. 

Is the NIVEA Family open globally?

The NIVEA Family is only open to all UK residents aged 18 years or over, except employees of Beiersdorf, their families, agents or any third party directly associated with administration of the program. Check out your local NIVEA website to see what programs are running.

What type of influencers can apply?

UK residents aged 18 years or over with an active Instagram account who are eager and committed to being a part of the community are welcome to join! No matter your background or gender, all you need is to be active on Instagram, Snapchat, Tiktok or YouTube and you are all set to apply! There is a minimum follower requirement of 1000 followers to join.

Join the Family

If you think you'd be a perfect fit into our NIVEA Family we'd love to hear from you! Fill in our application form below to get started.