For us, “care” is not only part of our core business but also a core
value that is our responsibility to people and their environment.
Our path to sustainability
NIVEA is synonymous with trust and quality – which is why we are always working to sustainably reduce the impact of our products on the environment. “Care” is at the centre of our actions. In this way we can make sure that people are the focus of everything we do.
High quality raw materials for high quality products
Some of the raw materials that we use in our products are scarce and there is no guarantee that they will still be available in the future. We therefore support sustainable sourcing of raw materials and are constantly working on developing alternatives to meet our high quality standards.
Alternatives to testing on animals
Animal experiments for cosmetic products have been banned in the EU since 2004 – and for all the ingredients in these products since 2013. Long before this date, Beiersdorf dispensed with animal testing whenever possible. We are convinced that our products do not need to be tested on animals to determine their safety and efficacy.
Less waste while maintaining the same quality
Regardless of whether the material is plastic, glass, metal, cardboard or paper, we're constantly working on reducing the amount of material we use. Wherever possible, we apply the sustainability criteria; avoid, reduce, reuse and recycle to all of our packaging innovations. Today, nearly 100% of our packaging materials are recyclable.