NIVEA Sun and Cancer Research UK have worked in partnership since 2012 to help millions of people across the UK stay safe in the sun. Together we’re encouraging families to protect themselves in the sun, whether at home or abroad. We communicate the importance of spending time in the shade, especially when the sun is at its strongest (11am - 3pm in the UK), covering up with clothes and a wide-brimmed hat and applying sunscreen regularly and generously throughout the day.
