Anti-ageing Skin Care

The goal of our research and development work is to find new options to make your skin look smoother and younger. Find the best anti-wrinkle creams with NIVEA. 

What you should know about ageing skin

Ageing skin is a natural process. We cannot stop it happening but we can work against its effects by doing everything to stimulate our cell activity.

What happens in the individual layers of skin

Epidermis – The outer layer of skin  The outer layer of skin forms a barrier for our skin and provides the protection it needs. This barrier is important to protect our body from external influences, and also to store moisture within. In the lower layers of the epidermis, new cells are continuously forming, which move to the skin’s surface and then die off there. In this way, the epidermis completely renews itself every four weeks. 

Dermis – The link between the epidermis and subcutis A network of collagen and elastic fibres provide the skin with its elasticity and firmness. The collagen content reduces constantly with age. The quantity of intact elastic fibres also reduces. The skin loses its elasticity and tone. 

Subcutis – The lowest layer of skin The subcutis mainly consists of connective tissue and fatty tissue. The lipid-storing cells in the fatty tissue reduce with age, however. As a result, the volume of the skin reduces and the first wrinkles appear.

Skin needs energy and a good line of defence

The skin’s own coenzyme Q10 is essential for generating energy and protects the skin from oxidative stress. However, the proportion of Q10 in our skin reduces over the years. Anti-ageing products with Q10 support our skin effectively.

Signs of aging skin

  • From the age of 20: loss of moisture, first fine lines appear
  • From the age of 30: skin forms fewer lipids, first lines on the forehead
  • From the age of 40: skin becomes drier and thinner, first wrinkles around the eyes
  • From the age of 50: decreasing supply of nutrients, pale complexion, less elasticity
  • From the age of 60: loss of density and thickness, contours blur, pigment spots start occurring.

We age with our cells

Each individual cell of our body contains the information that makes us who we are. When we age, so do the nearly 10 billion cells of our body. Cell activity decreases. The rate of skin cell renewal may become slower depending on the body’s changing energy levels. The skin loses its firmness and wrinkles start to appear. This is when we – and others – first notice our skin is ageing. The latest cell research demonstrates, however, that although the aging skin process cannot be halted, the cell activity can be stimulated and skin renewal improved. Scientific studies show that young, vital cells regenerate regularly and their metabolism works at full speed. This is one important condition for achieving younger-looking skin and slowing down the aging skin process.

Why choose anti-ageing creams

Our skin changes as we age, and unfortunately we cannot turn back the clock and stop our skin aging. But every day our scientists are involved in looking at how to prevent the skin from ageing and which products produce the best possible results in anti-ageing skin care.

Innovation is what we do

More than 450 employees are involved every day in decoding the complex processes in the skin and developing innovative skin care products for you in our research centre.

A century of knowledge about skin care

“Love your skin” – under this motto, our researchers and developers in Hamburg have been devoted to creating skin and body care products tailored to our customers’ different needs for over a century.

From the idea to the product

A formula has to go down a long route until the optimally effective and compatible version eventually goes into production. It can take up to 5 years from having the original product idea to the new NIVEA product being marketed.

Use Nivea anti-ageing creams for a more youthful look for longer

Nivea's anti-ageing creams are formulated to care for mature skin whilst reducing the signs of ageing. Nivea's Q10 Power anti-wrinkle and firming day cream fights lines and wrinkles for firmer looking skin using Q10 and a new formula with10x more creatine and SPF 15 and UVA/UVB protection it's the perfect anti-ageing day cream.

What some people also forget is that your hands need care too, Nivea hand creams protect and moisturise hands from damage and can help protect hands from signs of ageing with our anti-ageing hand cream reducing early signs of ageing with regular use.

Mature skin can also suffer worse in winter - read our winter skincare guide for advice on how to look after your skin in the colder month of the year.


An effective anti-ageing cream

The coenzyme Q10 is crucial to acquiring the necessary energy from nutrients for the skin’s metabolism. As you age, the content of Q10 in the skin decreases. By using a suitable anti-ageing cream, Q10 can be fed into the skin again effectively.

An effective anti-ageing cream

Your skin needs energy to maintain its function and firmness and to be equipped against stress attacks. Creatine works like a small battery within the cells, storing and releasing energy when and wherever it is needed.

An effective anti-ageing cream

Hyaluronic acid has an excellent water-holding capacity. Beiersdorf researchers have prepared this important moisture supplier in such a way that it can penetrate deep into the skin via a cream.

Effects of light on the skin

Normal daylight is one of the main causes for the development of premature ageing. This shows in the appearance of wrinkles and dark spots. To manage these effects, it is important to wear SPF not only on holiday or on sunny days but every day.

How to protect yourself with the correct SPF

It is important to protect the skin by sunscreen with SPF. The sun protection factor (SPF) indicates the factor by which the self-protection time of the skin is multiplied when using sunscreen. That is, how much longer you can stay in the sun without getting a sunburn. A higher SPF decreases the amount of UV radiation reaching the skin and to protect our skin from burns and from free radicals. Protect your skin not only on the beach with a sun protection factor - but every day. For example, with the NIVEA Cellular Anti-Age Protection Day Cream SPF 30 with Extra photo-protective it acts against the signs of light-induced skin aging. A day care cream with the active ingredient combination of hyaluronic acid, Magnolia extract and creatine works deep in the skin and stimulates the natural cell renewal. The skin looks younger, wrinkles are visibly reduced and the skin is tightened.

What is your SPF Factor?

The right sun protection factor is different for each person and depends on various factors. For example, your skin tone, skin type or the location and time of day at which you are in the sun.

Good to Know: UV Radiation

The UV radiation in sunlight is always around us. It occurs through both direct and indirect sunlight. The UV intensity varies depending on the season and is higher in summer than in winter. There are risks associated with the UV intensity. The proportion of sunburn-causing UVB rays is stronger in the summer months than in winter where the risk of sunburn increases in summertime sixfold. Moreover, the intensity of UVB rays during the day changes. At midday UVB is 150 times stronger than at 6am. The intensity in the evenings is about 4 times as high as in the early morning. UVA rays pose a permanent risk, and appropriate UVA protection is necessary in shady and short stays in the sun.

Masks: A short break for the skin

Balm for skin and soul

Apply a face mask and enjoy the pure pampering moment: Masks are a nourishing way to replenish lost moisture and to ensure tangible freshness for mature skin. The NIVEA Urban Moisturise Face Mask stimulates the skin and deeply moisturises your face. 

Our tip: Leaving the mask on longer than required does not help twice as much. Depending on the time of day lotion the skin with the appropriate care.

Nourishing Face Masks

Masks are vital for any anti-aging skin care routine. Enjoy the application and the exposure time as private wellness moment in everyday life.

Apply mask and enjoy - how it works.

  • Apply the mask to your forehead, cheeks and chin.
  • Avoid the eye and mouth areas. 
  • Keep to the recommended treatment time.
  • Remove with a cotton pad or sponge.