To get the most out of them, it's important to first understand what is face serum. Skin serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels - helping you achieve that smooth skin you're after.
Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and fewer additives like thickeners, emulsifiers or oils, allowing the formula to absorb quickly and the actives to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability”. They're applied directly to wrinkles or blemishes this means they're the best products for mature skin - and the best face serum for over 50's but are suitable for all skin types and ages.
The powerful concentration of face serums makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores. For example, NIVEA Cellular Anti-Age Concentrated Skin Refining Serum instantly smooths and brightens the appearance of tired skin for a rejuvenated complexion.