lady with silky smooth skin from using face serum

5 Face Serum Benefits

Discover the best serums for your face for targeted, deep penetration of active ingredients.

Your guide to face serum

Serums have become a skin care buzzword in recent years, but what is face serum and do they actually make a difference to your skin?
female with beautiful skin from using face serum

Can I use serum instead of moisturiser?

Face serums are designed to be used in combination with moisturiser rather than in its place. Follow up the best available face serum with a hydrating moisturiser like NIVEA Cellular Anti-Age Night Cream and wake up to a bright and healthy-looking complexion.

What is face serum?

To get the most out of them, it's important to first understand what is face serum. Skin serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels - helping you achieve that smooth skin you're after.

Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and fewer additives like thickeners, emulsifiers or oils, allowing the formula to absorb quickly and the actives to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability”. They're applied directly to wrinkles or blemishes this means they're the best products for mature skin - and the best face serum for over 50's but are suitable for all skin types and ages.

The powerful concentration of face serums makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores. For example, NIVEA Cellular Anti-Age Concentrated Skin Refining Serum instantly smooths and brightens the appearance of tired skin for a rejuvenated complexion.

The benefits of face serum

Serums have become an important part of any skin care routine due to their numerous skin benefits.

Finding the right skin serum for you

Your skin is individual to you, which is why it’s important to find a serum that will work well with your skin type and deliver the results you want to see. For more mature skin, it’s a good idea to look for an anti-aging serum. NIVEA Q10 Power Anti-Wrinkle Serum Pearls has a highly powerful formula with Q10 and hyaluronic acid for visibly reducing the appearance of fine lines and preventing the formation of new ones.

On the other hand, if you’re mainly looking to smooth out the skin’s surface and fight signs of fatigue, NIVEA Cellular Anti-Age Concentrated Skin Refining Serum does a wonderful job of accelerating the skin’s regeneration speed and leaving it silky to the touch.


female enjoying applying face serum

A joy to apply

Face serums are notoriously highly-concentrated and lightweight formulas, which means they absorb into your skin quickly and won’t leave a sticky residue on your face. This is perfect for those that prefer the weightless feel when it comes to skin care or people with oily skin

Tips for getting the most out of your face serum

  • Always apply to clean skin after thoroughly cleansing and removing any makeup residues.
  • Apply small dots of the serum all over the face before using your fingertips to gently massage it in.
  • The massage with your fingertips will help it to sink in.
  • Take care around the delicate eye area.
  • Follow up with an effective moisturiser to further boost moisture levels.

what is face serum: refines pores

5 skin benefits of face serums

Refining pores

Enlarged pores are notoriously difficult to treat, but due to the thin consistency of a lightweight serum, pores are kept oil-free and clean, which minimises their appearance and refines the skin’s texture.

lady with brown hair and nice skin from using face serum

5 skin benefits of face serums

Reducing signs of fatigue

A lack of sleep can leave your complexion looking dull and tired. Using an effective serum can promote cellular regeneration and repair, so your skin will look radiant even if you’re low on shut-eye.

lady with blonde hair discovering what is face serum

5 skin benefits of face serums

Smoothing the surface of the skin

The fact that serum molecules are not blocked by any additives means that they can penetrate deep into the pores, smoothing out the surface of the skin for a noticeably softer texture.

lady with mature skin using face serum

5 skin benefits of face serums

Reducing the appearance of fine lines and wrinkles

Serums like NIVEA Q10 Plus Anti-Wrinkle Serum Pearls have a powerful formula to effectively minimise the appearance of wrinkles and even prevent new ones being formed. With regular use, you can look forward to revitalised and more youthful skin.

close up of lady with face serum on her cheeks

5 skin benefits of face serums

Helping the skin to retain moisture

One of the most striking benefits of face serums is their ability to help lock moisture into the skin. Formulas with ingredients such as hyaluronic acid can improve the moisture content of the skin whilst strengthening the skin barrier for a hydrated and healthy-looking complexion.

The best face serums for all your needs

Regardless of what you need face serum for NIVEA have a solution for you
older lady smiling and enjoying using face serum

The best face serum for over 50's

Mature skin needs it's own kind of care and NIVEA Q10 Power Anti-Ageing Serum for mature skin is the answer using natural Soy extract and Hyaluronic acid to plump and intensely moisturise the face, neck and décolleté to help with signs of ageing skin.

female with brown hair smiling using face serum

Face Serum for Cellulite

NIVEA Q10 Firming and cellulite serum reduces the appearance of cellulite in 10 days, noticeably firming skin instantly energising tired looking skin.