Using ingredients inspired by nature, we’ve created a proven high-performance range to address and reduce fine lines, wrinkles and improve skin firmness, to bring out the natural beauty of your skin. Discover your inner power.


Discover NIVEA Anti-wrinkle Q10 POWER range  – our best Q10 yet that's 100% identical to the Q10 found naturally in skin. This Q10 formula replenishes the Q10 that is lost from the skin and with its new design and formula, we’re arming women around the world with NIVEA’s best Q10 anti-wrinkle moisturiser. The entire range is specially formulated to reduce and prevent signs of ageing as well as to care for your specific skin type. So you can look as powerful as you feel.

The combination of powerful cell-active Q10 and Creatine stimulates natural collagen production* within the skin for skin firming, and visibly reduces fine lines and wrinkles.

* tested in vitro

What Makes You Feel Powerful?

Find Out What's Inside

Researchers at Beiersdorf were the first to explore the effects and benefits of using Q10 that's identical to that found naturally in skin, in anti-ageing products. Our experts have created the Q10 Power range to effectively target fine lines and wrinkles, so you can rely on powerful formulas to fight signs of ageing for you. The formula also gives you firmer skin in just 14 days.


Q10 is a coenzyme found naturally in all body cells. It's vital for energy production to fulfill the skin's basic functions such as regeneration and repair.

As our skin is the outermost layer of the body, it is constantly exposed to various external factors, including oxidative stress caused by the sun’s UV rays. Internal processes can also cause the release of free radicals, which causes further damage to the skin. CoQ10, or coenzyme Q10 is produced as an antioxidant to combat this oxidative stress and keep your skin looking healthy.

As we age, the levels of natural coenzyme Q10 in our skin decrease. Due to the fact that it is such a vital antioxidant and crucial for the energy production process, a reduction in Q10 makes the skin more prone to increased stress and damage, making it more susceptible signs of ageing including fine lines and wrinkles.

This is why it is so important to help the skin keep its natural Q10 levels. Our NIVEA Q10 POWER formula is clinically proven to effectively replenish Q10 in the skin and reduce wrinkles and fine lines, while giving you firmer skin in just 14 days.


Creatine is a nitrogenous organic acid, consisting of 3 amino-acids: L-arginine, glycine, and L-methionine. It's produced in the liver, kidneys and pancreas and helps to supply energy to cells all over your body.

Found naturally in your skin, creatine acts as an energy reservoir and is important for the energy supply and function of your cells. It can also be recharged to provide energy on demand and improve the overall energy of your cells.

Creatine can also help skin cells to repair and regenerate. The production of collagen in the skin is complex, but without sufficient cellular energy to synthesise, collagen stores will deplete. This depletion results in a decline in skin elasticity and promotes unwanted wrinkles. NIVEA research has shown that treating skin cells with different creatine concentrations results in a dose-dependent increase of collagen production. This is why our NIVEA Q10 POWER is rich in creatine and is clinically proven to increase the levels of it in the skin.


Ultraviolet light (UV light) is radiation from the sun and is invisible to the human eye. UV light can penetrate into our skin and cause damage. Sunscreen protects your skin against damage caused by UV rays.

Facial skin is very delicate and too much sun exposure dries it out. UVB light penetrates the outer layers of the skin and causes sunburn. UVA rays, which make up 95% of the UV light reaching the Earth's surface, penetrate the deeper layers of the skin and foster the formation of free radicals - promoting the aging process. Up to 80% of visible signs of ageing in the face are due to UV exposure. Wrinkles, dyspigmentations and even more pronounced age spots are all a direct result of UV exposure. 

Sunscreen protects your skin against damage caused by UV rays, by means of UVA and UVB filters that absorb and reflect harmful UV light. When you apply your day care cream the UV filters form a thin, protective barrier on the surface of your skin and essentially absorb the harmful UV radiation before it penetrates and damages your skin.


Ocean algae are well known skin care ingredients. For centuries, different cultures around the world have traditionally used marine algae for skin, hair, and beauty care.

Other than their hailed beautifying properties, ocean algae also provide the majority of our planet’s oxygen supply through photosynthesis.

There are over 20,000 species of algae growing under the sea. The special extract that we use in our formula is obtained from Fucus vesiculosus, more commonly known as bladder wrack. It grows on the stony coasts of the North Atlantic. The extract is rich in polysaccharides, polyphenols, vitamins, mineral salts and lipids.

Our Q10 POWER Day Cream formula with algae extract, is especially developed to meet the needs of combination skin. It effectively fights wrinkles, minimises the appearance of pores and refines skin at the same time. It has a light, non-greasy texture, protects the skin from dehydration and supports a healthy glow.


Hyaluronic acid occurs naturally and has the unique capacity to bind and retain water molelcules in the body. Each hyaluronic acid molecule has the ability to bind up to 1,000 times its weight in water.

It is found in higher levels in younger skin, in joint fluid where it helps to cushion and lubricate our joints and in our eyes to maintain sufficient levels of lubrication - but the natural levels of hyaluronic acid in our bodies decrease as we age.

This is why Hyaluronic acid is included in the transparent moisturizing gel surrounding our NIVEA Q10 POWER Serum Pearls. The special quality of Hyaluronic acid that we use consists of short fragments that are more easily available to the skin.

Once the pearl serum is activated by pressing the nozzle of the dispenser, the silky formula can be easily applied onto your skin, supplying your skin with instant moisture and a soft and smooth feel.


Our Powerful Q10 goes even further: take a look at our Q10 explained information and discover our other Q10 ranges.