Young woman using Nivea Q10 Anti-Wrinkle Power

8 Key Tips to Help Prevent Signs of Ageing

Discover how skin ages and effective skincare and lifestyle habits to help slow, or even reverse the signs of ageing, for a more youthful appearance.

Understanding Skin Ageing

Skin ageing occurs all over the body and is generally most visible in areas where the skin is thinner and more exposed to the sun, such as the face, the neckline, and the hands. Thinner skin on the face is most noticeable, with the appearance of expression lines and pigmentation spots, as well as thinning of the skin. As far as the body is concerned, skin ageing is particularly visible on the arms, notably because of skin sagging linked to muscle loss, which increases with age.
A smiling woman

When does ageing skin typically begin?

Although production of Collagen begins to decrease from the early twenties onwards, the first signs of ageing such as fine lines and wrinkles tend not to appear until the mid-to-late twenties. The ageing process is gradual and typically occurs in stages. 

After fine lines and wrinkles around the eyes and mouth, people may notice a loss of firmness as Collagen and Elastin production further slows. Over time, this loss of Collagen decreases overall skin volume, which is more noticeable around the age of 40. 

Progressing on to the 50s, you may begin to notice your complexion has dulled, and this is due to a decrease in cell turnover. With this, wrinkles may appear deeper, and skin may feel dryer to the touch. Areas that are more frequently exposed to the sun may experience hyperpigmentation or age spots.

What Causes Skin Ageing?

Skin ageing is a complex process influenced by both intrinsic (internal) and extrinsic (external) factors. These factors contribute to changes in the skin’s appearance, such as fine lines, wrinkles, sagging, and dullness.
Woman using Nivea face cream

Intrinsic (Internal) Factors

1
Decreased Collagen and Elastin Production

As we age, the skin’s ability to produce Collagen and Elastin—the proteins that maintain skin’s firmness and elasticity—slows down. This leads to the formation of fine lines and wrinkles, as the skin loses its firmness and suppleness.

2
Slower Cellular Turnover

The process by which the skin sheds old cells and generates new ones becomes slower with age. This reduction in cellular turnover can result in a buildup of dead skin cells, contributing to a dull complexion and uneven texture.

3
Hormonal Changes

Particularly during menopause, declining oestrogen levels can lead to dryness and reduced skin elasticity. This makes the skin more prone to fine lines, wrinkles, and sagging, as the skin’s ability to retain moisture and produce collagen decreases.

4
Genetics

Inherited factors can significantly influence how our skin ages, determining the rate and extent of skin ageing.

Extrinsic (External) Factors

1
Sun Exposure (Photoaging)

One of the most significant external factors is overexposure to UV radiation. UV rays, particularly UVA, penetrate deep into the skin, causing DNA damage, collagen breakdown, and the formation of wrinkles. UVB rays affect the outermost skin layers, leading to sunburns and age spots.

2
Pollution

Environmental pollutants generate free radicals, which lead to oxidative stress. This stress damages skin cells and accelerates the skin ageing process, contributing to signs such as wrinkles, dark spots, and loss of radiance.

3
Smoking

Smoking introduces toxins into the skin, reducing blood flow and oxygen supply. This impairs the skin’s ability to regenerate and leads to premature signs of ageing, including sagging and wrinkles.

4
Poor Nutrition

A diet lacking in essential nutrients can negatively affect skin health. Excessive sugar consumption, for example, can lead to the formation of advanced glycation end-products (AGEs), which damage collagen and elastin, accelerating the ageing process.

5
Lack of Sleep

Inadequate sleep hampers the skin’s repair processes. Poor sleep can lead to increased signs of ageing, such as dark circles under the eyes, a dull complexion, and a reduction in skin elasticity.

6
Blue Light Exposure

Prolonged exposure to blue light emitted by digital devices can also contribute to oxidative stress in the skin, potentially accelerating the signs of ageing over time.

7
Stress

Psychological stress increases cortisol levels in the body, which can lead to oxidative stress at the cellular level. This imbalance accelerates the breakdown of collagen and elastin, causing premature skin ageing.

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5 Common Signs of Skin Ageing

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Fine Lines and Wrinkles

Fine lines and wrinkles can form as facial muscles loosen over time and as the skin gradually loses collagen and elasticity. What can start as faint expression lines may deepen into more permanent wrinkles, particularly around the eyes, forehead, and mouth.

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Dull, Uneven Skin Tone

Ageing can disrupt the skin’s natural glow. Slower cell renewal and long-term sun exposure may lead to pigmentation irregularities, dark spots, and a lack of brightness, making the complexion appear tired or uneven.

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Sagging and Loss of Firmness

As structural proteins like collagen and elastin decline, skin can lose its supportive strength. This often results in looseness around the jawline, cheeks, and under the chin — giving the face a less defined appearance.

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Enlarged Pores

As we age, the skin’s natural tightness decreases, causing pores to appear more noticeable, particularly in areas prone to oil buildup like the nose and cheeks. Sun damage over time and changes in skin texture can also contribute to this effect.

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Rough or Dry Texture

As the skin ages, it may start to feel less smooth or supple. This can be due to a natural decline in oil production and hydration levels over time. As a result, the skin might appear drier, flakier, or more prone to sensitivity.

Skin Ageing

Facts Overview

Signs of Skin Ageing: Fine lines, sagging skin, dullness, and dryness start to appear from late 20s, becoming more noticeable in 40s and 50s. 

Causes of Ageing Skin: Natural collagen loss with age, sun exposure, pollution, stress, and unhealthy habits all speed up visible ageing. 

Preventative Measures: Daily SPF, hydrating and antioxidant care, quality sleep, and balanced nutrition can help keep skin looking youthful and radiant. 

8 Tips to Slow Signs of Ageing

While ageing is a natural process, its visible signs can be minimised through consistent care and healthy habits that support the skin’s resilience:
1
Sun Protection

Daily use of a broad-spectrum SPF protects the skin from harmful UV rays, one of the main external factors contributing to premature ageing. UV exposure leads to collagen breakdown, which can result in fine lines, pigmentation, and reduced skin firmness over time.

2
Hydration

Moisturising regularly helps maintain the skin's barrier, preventing dryness and irritation. Hydrated skin also appears plumper, smoother, and more radiant, reducing the visibility of fine lines.

3
Antioxidants

Antioxidants like Vitamin C, Vitamin E, and Bakuchiol help protect the skin from daily damage by neutralising free radicals caused by UV exposure and pollution. By preventing oxidative stress, they slow down signs of ageing, such as fine lines and loss of firmness, while supporting a brighter, more even complexion.

4
Balanced Diet

A diet rich in antioxidants, vitamins, and healthy fats supports skin regeneration. Include foods like berries, leafy greens, and omega-3-rich fish to nourish your skin from within.

5
Physical Exercise

Regular physical activity boosts circulation, delivering essential nutrients and oxygen to the skin. This promotes a youthful complexion and supports overall skin vitality.

6
Stress Management

Relaxation techniques such as meditation or yoga can help manage chronic stress, which triggers inflammation and accelerates the formation of fine lines and wrinkles.

7
Quality Sleep

Prioritise 7-9 hours of restful sleep each night. During this time, the body produces Collagen and restores moisture, helping maintain a healthy, glowing complexion.

8
Avoid Smoking & Excessive Alcohol

Smoking and excessive alcohol consumption dehydrate the skin, impair collagen production, and contribute to premature ageing. These habits lead to sagging, dullness, and deepening wrinkles.

How to help reverse the signs of ageing skin with NIVEA Cellular

To address the signs of ageing and rejuvenate the skin, a targeted skincare routine is essential. Using specific products can help restore skin elasticity, diminish wrinkles, and promote a youthful appearance.

Step 1: Cleansing

Cleansing is the first essential step in the routine, as it clears away dirt, oil, and impurities from the skin’s surface, setting the stage for a smoother and more radiant complexion. It also helps other products act more effectively, by improving their penetration into the skin.
Woman using Cellular Expert Lift Pure Bakuchiol Anti-Age Night Cream

Step 2: Moisturising

A good moisturiser locks in hydration and enhances skin elasticity. The NIVEA Cellular Expert Filler Intensive Anti-Age Day Cream SPF15 is ideal for daily use, offering a formula that restores volume to the skin and helps reduce fine lines and wrinkles. SPF15 provides essential protection from UV rays, preventing further skin damage and sagging. This cream not only moisturises the skin but also strengthens the skin’s barrier, leaving it feeling smooth, plump, and visibly firmer with continued use.

Step 3: Night Care

At night, the skin enters its natural repair phase, making it an ideal time to use a richer night cream that can support its rejuvenation. The NIVEA Cellular Expert Filler Intensive Anti-Age Night Care helps to reduce the appearance of fine lines and redefine facial contours.. The night cream works with the skin’s natural repair process, providing hydration and promoting a smoother, more refreshed-looking complexion by morning. With regular use, it can help the skin feel replenished and more resilient.

Step 4: Sunscreen

Sunscreen is an essential part of any skincare routine, helping to protect the skin from the harmful effects of UV rays. The NIVEA Cellular Expert Filler Daily UV Serum Fluid is designed to provide sun protection with SPF 50, while also offering hydration and helping to correct the signs of ageing. 

NIVEA's Face Sunscreens offer tailored protection with formulas designed to moisturise and defend delicate facial skin. From lightweight, non-greasy options to anti-ageing solutions, each product combines high SPF protection with skin care benefits for a radiant complexion under the sun.

Discover the NIVEA Cellular Range

To keep ageing skin hydrated and radiant, it’s important to select products that both nourish and support the skin’s natural processes. The NIVEA Cellular range offers a complete solution, with serums, creams, and masks designed to revitalise and enhance your skin’s natural glow. 

Formulated with key ingredients like Bakuchiol, Hyaluronic Acid, and Vitamin E, the NIVEA Cellular collection helps improve elasticity, reduce visible signs of ageing, and deliver long-lasting hydration.

Summary

Skin ageing is influenced by both intrinsic factors such as genetics and hormones, as well as extrinsic factors including sun exposure and lifestyle choices. Managing and slowing down signs of premature ageing is possible through an integrated approach involving skincare, diet, and healthy living habits. While you cannot stop ageing, you can age well with the right tools.

FAQ

Can sunscreen prevent wrinkles?

 Yes, daily sunscreen use is one of the most effective ways to help prevent photoaging. UV exposure is responsible for up to 80% of visible ageing signs.

At what age should I start using anti-ageing products?

 You can start in your mid-20s, as this is when Collagen production naturally begins to decline. Early use of antioxidants helps prevent Collagen breakdown and the appearance of signs of ageing.

Does drinking water improve skin ageing?

Hydration helps skin maintain elasticity and smoothness, but alone it will not prevent ageing. The most important thing you can do to protect your skin from ageing is to use adequate sun protection on a regular basis. This should be accompanied by a healthy lifestyle and a nutrient-rich diet. Using anti-ageing moisturisers can also improve the appearance of the signs of ageing.

Can stress really make your skin age faster?

Yes. Chronic stress increases Cortisol, which breaks down Collagen and impairs skin repair mechanisms.

Do facial exercises help reduce ageing signs?

Limited evidence suggests facial exercises may improve muscle tone and reduce sagging slightly, but results vary.

Does oily skin age better than other skin types?

Oily skin may age more slowly as higher sebum production helps retain moisture, though it can also lead to blemishes and enlarged pores.

How does skin tone affect the ageing process?

Darker skin tones might show signs of ageing more slowly due to melanin’s UV protection but may be more prone to hyperpigmentation.