Avoid the sun during peak hours
As a rule, this is usually between 11am and 3pm although it depends on where in the world you are and the time of year. Be aware that water, snow, sand and concrete reflect light and increase the risk of sunburn and that being in the shade is not protection alone.
Wear sun protective clothing
Covering up, particularly if you do head out in the middle of the day, will help protect you against harmful UV rays. This includes trousers or long skirts, long sleeve shirts, sunglasses and hats. And don’t forget the back of your neck.
Good sunscreen habits will not only protect your skin against the visible signs of ageing, fine lines and wrinkles under your eyes but also reduce pigmentation, sun spots, and broken capillaries. And also protect you from more serious forms of sun damage such as skin cancers. Look for water-resistant, broad-spectrum coverage with an SPF of at least 15 depending on your skin type. Apply a sunscreen generously, and reapply every two hours - or more often if you're swimming or sweating.
Even if you’re not at the beach, wear suncream on your face daily - even on cool, overcast days. Get used to applying facial sunscreens as part of your morning skincare routine, after or instead of a moisturiser, and before any makeup.