NIVEA SUN BBC Morning Live Water-Resistant SPF Segment Statement

As the World’s No.1 Sun Protection brand*, consumer trust in the safety of our products is our highest priority and we are dedicated to developing products that reliably and effectively protect against sun damage.

We take product testing extremely seriously to ensure consumers can have confidence in the protection our products provide. All NIVEA SUN products are tested by independent laboratories to make sure that they meet international industry standard ISO tests. Unfortunately, it seems that the BBC’s testing methodology for water-resistant sun protection products does not match the rigorous ISO tests that we put our products through, and we have pointed this out to the programme makers.

We would like to remind consumers that water-resistant does not mean waterproof, and that when using water-resistant sun protection products, it is important to regularly reapply sunscreen and where possible to seek shade and cover up when spending time in the sun. For more information on sun safety, please visit Sun Safety | Advice | NIVEA

*Source: Euromonitor International Limited; Beauty and Personal Care 2021 edition