At NIVEA, we pay close attention to both the quality and the long-term ecological impact of our products. That’s why we continuously analyse new findings in these areas, evaluate their significance and pro-actively develop new measures and standards based on them.
As of 2015, Beiersdorf products no longer contain microbeads. Dependent on the size and colour of microbeads in pre-existing product formulas, we chose to replace them with with microcellulose particles, a mixture of microcellulose particles and silica particles, or hardened castor oil. Cellulose is a biodegradable organic material, as it is also found in plant fibers. Silica is similar to the chemical composition of quartz sand. Hardened castor oil is a natural, biodegradable raw material, which has a hard, wax-like consistency.
These alternative particles are just as soft, gently-cleansing and skin-friendly as their predecessors. We have made a significant step in the direction of more environmentally friendly products, while keeping an eye on the high quality our consumers expect from NIVEA ranges.